Digital LA: Games Go Hollywood Live

Jun 08, 2010 • Video
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This week TechZulu will be streaming Digital LA’s Games Go Hollywood panel live June 10, 2010 from 8-9:30pm PST.  Join us and Digital LA for a pre-E3 panel on Games Go Hollywood! Prince of Persia is the latest game to go big at the box office. And more and more games like Uncharted 2, Assassin’s Creed 2, and Call of Duty are inspired by movies’ cinematic angles and storytelling.

Join us for our panel discussion on these trends. Expert panelists will discuss:

– Best practices in making a video game based on a movie, and making movies based on games: development, timing, story, art and more

– How to ensure game makers and movie makers are communicating effectively, especially changes in game play, art, story, etc:

– Can video games make you cry? Movies touch audiences emotionally with thrills and tears. Games can do thrills – but what about tears to broaden their reach? Should they try?

– How games can learn from movie-style marketing techniques and movies can learn to market to core gamers via media, social media, etc.

Scheduled panelists include:

– Jim Veevaert, Jerry Bruckheimer Games, President of Production; formerly at Microsoft, Executive Producer of Halo 3. Also developed Gears of War, Viva Pinata

– Garrett Young, Disney Interactive Studios, Director, Internal Development

– Ben McCaw, video game writer on Ubisoft’s Prince of Persia: The Forgotten Sands for the Wii, DS, and PSP. Member of WGA Video Game Writer’s Caucus

– Andy Shapiro, Machinima, VP Development, uses video games to create webisode content, like Dragon Age: Warden’s Fall

– Adam Sullivan, Square Enix, Counsel, Legal & Business Affairs (liaison with Hollywood studios, formerly at Sony Playstation during greenlighting of Uncharted and God of War)

– Bruce Friend, Ipsos OTX MediaCT, President

– Moderator: Kevin Winston, Digital LA founder (formerly at MySpace and IGN, movie and video game integrated marketing)


– 7-8p Check in and networking

– 8-9:30 p Panel + Q/A

Advanced registration available via eventbrite if you can make it.  If not catch all the action live here

Efren Toscano

Efren Toscano founded TechZulu in the heart of Southern California: Orange County. Focused on providing a platform to showcase all that is happening here in the tech and media space. TechZulu is rapidly growing to be the hub for Southern California technology companies news source. Efren has been chosen as one of LA Weekly's People of 2009 and selected as a Top 20 MostPublic Individuals in Los Angeles in Tech and Biz by NowPublic. He divides his time between San Diego, Orange County, Los Angeles and tech events around the US.

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