Author Archive: Efren Toscano

In the last week, Seesmic released three new apps to much Internet fanfare: a native app for Windows (Seesmic for Windows), an app for Blackberry (Seesmic for Blackberry), and Seesmic for Android (guess the OS). As a self-proclaimed evangelist for the company’s software, I leaped at the opportunity to use the new Twitter tools. Unfortunately,…continue reading.

The video game industry and the film industry have always had some sort of relationship with each other.  Big blockbuster films ended up becoming video games but it did not usually become big blockbuster games.  What is beginning to happen is studios are hiring people like Chris Hewish, Head of Global Interactive for DreamsWorks Animation,…continue reading.

The Microsoft PDC 2009 event had some huge announcements and not only concerning Microsoft products.  For those of you that may not know what the Microsoft PDC conference is all about, it is a developer event focused on the technical strategy of the Microsoft developer platform.  Literally people from all over the world come to…continue reading.

During LA Tech Week we caught up with Kellee Santiago Co-Founder of thatgamecompany creators of Flower, FlOw, and now Cloud.  Flower and FlOw have both been top selling games on the Playstation Network thanks to the explosion of downloadable content within the video game industry. Kellee gives us an inside view of her company and…continue reading.

Image by Getty Images via Daylife From PDC ’09 to Xbox Live, Microsoft sure has busy this week, and it’s only Wednesday! Last week, some of the Zune team invited us to their pad to check out the long-awaited social features Microsoft was releasing for Xbox Live. Yesterday, the event, a casual private party at…continue reading.

Tomorrow starting at 8pm PST We will be live streaming (click here to view live stream) the “Action Sports + Social Media Marketing Mash Up” event put on by SoCal Action Sports Network.  The group has expanded beyond Action Sports to include brands from Consumer Electronics, Music & Entertainment, Food & Beverage, Automotive & Motorsports,…continue reading.

UPDATE: We are all out of codes. Thanks to all who participated :) Alright, there has been tons of buzz around the Underground PDC event happening this coming Wednesday, November 18th.  Our buddy and fellow TZ contributor Jacob Nahin has about 20 odd invites that he just can’t wait to give away!  We were part…continue reading.

Today Twiistup has announced it official date of January 28th 2010 and an awesome lineup of its first confirmed speakers.  Check them out below: Om Malik Founder and senior writer for GigaOm. Before launching his own publishing venture, Om was a senior writer for Business 2.0 magazine covering telecom and broadband stories. He is also…continue reading.

Getting props when props are due can be a difficult task in the realm of social media.  In the world of real time that we all currently live in being able to get good solid timely feedback is almost crucial.  No body really cares what someone said about your company two years ago or even…continue reading.

If you have more then one twitter account and want to see some how much ROI you are getting from them, HootSuite might be something you may want to take a look at.  There are tons of applications that can help you monitor you twitter account but HootSuite is focused mainly on the power-user and…continue reading.