Last Friday, about 80 business leaders assembled at the Huntley Hotel in Santa Monica, CA, for CallFire’s first ever “un-conference” called Biz2Beach. The invitation-only attendees included founders, business development leaders, and marketing directors from companies big and small, including NBCUniversal, Mobclix, DDB Los Angeles, Airpush, adly, Mobile Roadie, Disney Animation Studios, BetterWorks, and more.