Augmented Reality Event (ARE), May 17-18, 2011.
Interested in the growing industry of Augmented Reality? We’ve got an event coming for you. This year’s second annual Augmented Reality Event (ARE) is promising to be an event to attend for all those interested in Augmented reality (AR).
Last year’s ARE event was the largest event ever focused on advancing the Augmented Reality industry, with 520 attendees, 90 speakers, 30 hours of sessions, and one of a kind activities such as the ARt Gala, The Auggies Best AR Demo Award, and AR Startup Launchpads.
The 2011 ARE is bound to go above and beyond last year’s event. With the recent signing of, Frank Cooper, Chief Engagement Officer at PepsiCo, as a featured speaker to the main stage, and 107 speakers, it’s surely to please. The two (2) day event that will feature more than 33 hours of talks running the gamut of AR essentials in three (3) tracks: Business, Technology and Production:
- For executives of established and start-up AR companies, as well as mobile hardware companies – in search of business models and promising verticals for AR; a venue to form partnerships, learn about latest innovations, and most importantly speak with clients.
- For Developers, programmers and technologists seeking the latest and greatest engines and tools for AR; learn from case studies and post mortems delivered by experienced developers from the leading companies in the space.
- For Producers, designers, project managers (in gaming companies, agencies, marketers, brands, and artists) hungry for proven techniques to leverage augmented reality to advance your brand, attract and keep your customers, and build successful campaigns and products that will delight users.
For a complete list of confirmed business talk speakers visit the website at: http://www.augmentedrealityevent.com/speakers. If you are an AR Enthusiast – you will feel like a kid in a candy store at ARE 2011.
During this year’s event, ARE will continue their special activities they began with last year. This year’s special activities details are:
- “Startup Launch pad” – Five AR startups present their business models and products in front of an expert panel: VCs, Entrepreneurs, and industry luminaries – hosted by a major industry powerhouse. Winner receives: “ARE Best startup prize” (to be announced.)
- “The Auggies” – Teams get 5 minutes each to present on stage and compete for the coolest live AR demo. An extraordinary trio of judges: Bruce Sterling, Vernor Vinge, and Will Wright, will comment on the demos – American Idol-style. Winners will be determined by the audience and receive the prestigious “Auggies Award.”
- ARt Gala – A display of AR art projects and live performance art by the world’s top AR artists featuring: Helen Papagiannis, Amir Baradaran, Sander Veenhof and more to be announced. And to make sure all your senses are stimulated – drinks and food are on the house – courtesy of our sponsors.
For those who are not as familiar with AR, it’s an amazing technology. AR is defined by Wikipedia as, “a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics.” It’s been around since the late 1990s and has begun to recently see rapid growth and acceptance. Yet until recently (due to hardware constraints) we really haven’t had a chance to experience much of the abilities of AR. After speaking with the Los Angeles based Daqri, the future of AR is very bright. (Interview coming soon)
Conference details –
Dates: May 17-18, 2011
Location: Santa Clara Convention Center in Santa Clara, California
Area Hotels: Avatar Hotel – Augmented Reality Rate: $95.00 + tax
Hyatt Regency Santa Clara – Augmented Reality Rate: $169.00 includes tax and in-room internet
ARE 2011 Sponsors: Qualcomm, Occipital, and Ogmento.
For a $100 off discount code for both days of the event go to, http://augmentedrealityevent.com, and discount code, are295.
