Texting and driving has been taboo for over a decade since the ownership of mobile phones have continuously increased. According to surveys, over 100,000 car accidents a year are caused by a driver texting. Moreover, a recent AT&T Wireless survey suggests that 75% of teens consider it “common” for friends to text while driving.
So far, I’ve covered how to decide which type of app you’re looking to create and how to use your market research to decide what features you want your app to have. The next phase in making a great app is the creation of solid User Stories. Part of this will help you continue defining your feature-set, but it will also help you know what sort of brand you need to create and how you’ll eventually market your application to those users.
All you hear about these days is Mobile. Companies are spending more time and money on their mobile sites than their full-fledged website. It’s hard to even watch a TV commercial without some sort of mobile app shout out. You read in newspapers that app downloads hit an all-time high, nearly every week (now at 1 billion in a week iOS + Android). Yet did you know that only 38% of adult Americans even have a smart phone?