Marketing

From helping consumers compare insurance quotes to fighting back against telemarketing phone dialers, artificial intelligence has slowly but surely established a home in the public eye that has become increasingly difficult to miss.

Machine learning is all about learning from existing data. Researchers in the past were curious how computers could learn and make key insights without explicit programs. What has evolved are systems that have adapted to our needs. For instance, the result of machine learning gives us product recommendations on Amazon as well as movie recommendations on Netflix that are specifically tailored to us.

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market.

Facebook opens up Instant Articles to all publishers. If you don’t know, Instant Articles are Facebook’s new way to natively load articles within the app using an adapted RSS feed. These native articles, which have a lightning bolt in the top right corner, load in half a second—10x faster than if user was to click out to a website.

For new businesses, social media marketing may seem a bit overwhelming. However, with a good set of rules to frame your communication, you will quickly become comfortable presenting quality content that reflects the voice of your brand and appeals to your audience. Here are four steps to help you get started building a great social media presence.

Much effort and study has been expended to determine how a web site can better convert its visitors to paying customers. While there have been some rather profound successes in the marketplace, there still exists enough uncertainty for many business owners and web developers to hesitate before making a decision on how best to optimize their sites.

I have always loved you and I always will. As I sit here writing this, I can’t help but think how excited I am about our future.

Everyone is saying #RIPTwitter, but I still believe in you. And I’ll tell you why, starting with where you started and why you succeeded.

Within a few years, digital technology will take over the healthcare system. It has already begun. A few medical facilities are already making use of digital technology.

The dynamism of web design ascertains that trends should keep varying to the better with changing times. The changes are usually due to improvements in previous designs to suit current tastes and preferences. Creativity thrives on a blend of several ideas to propose solutions and convey emotions, creative fields like fashion and graphic designs always find its way to web design and vice versa.

Social networking continues to be a superior force in marketing, especially Facebook. According to emarketer.com, Facebook earns 65.5 percent of all social network ad spending worldwide. That was $15.5 billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? Here are a few trends that need to be taken account of and exploited to the best potential for future success.