Video
It’s time for round two for Gov 2.0 LA. For those of you who may not be unfamiliar with Gov 2.0 LA, it is a hybrid conference that stimulates the brain and position people to have actual time to talk to each other. bridging digital diplomacy, social media, entrepreneurship, mobile and mapping and reaching into the crossover into citizen engagement tools.
The average video on a website has a half-life of six days. This means that 50% of the videos lifetime views will happen in that time frame. After twenty one days over 75% of views will occur. As content creators, these statistics are daunting. The content of a video can in many instances provide amazing sound bytes and SEO friendly lines that unfortunately never get tracked.