NewFronts | Monetizing Digital Content [Live]

May 21, 2012 • Entertainment, Events
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Join us tonight at 8pm right here on TechZulu for the live stream of the NewFront panel. This is your LA chance to meet the shows in LA! Speakers will introduce their new shows debuting this spring, including shows that were pitched at the NewFronts, YouTube-funded shows and other original shows. We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more.

Tickets are still available and can be purchased HERE

Scheduled Speakers Include

David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. VP & GM, Digital. Oversees the development, production, and programming of YouTube channels CuteWinFail and Petsami, the original series Ultimate Proposal/Ultimate Surprises with Cameron Mathison, Stunt Nation with Sal Masekela on Yahoo, Meet Cute with Ashley Tisdale, and the digital presence for America’s Funniest Home Videos. @davidbeebe @FBWMedia

George Ruiz, ICM, Head of New Media and SVP of Business Affairs, ICM. Works with Felicia Day on her Geek & Sundry YouTube-funded channel, as well as theThe Guild (Microsoft, etc.), Dragon Age / Electronic Arts, Kevin Tancharoen / Mortal Kombat- Warner Bros Interactive and Veronica Belmont’s social media campaign for General Motors. @georgeruiz

Sarah Penna. Big Frame. Co-founder, Head of Talent Management. Big Frame produces the YouTube funded channel Bammo. Big Frame connects brands with the biggest YouTube Influencers, including MysteryGuitarMan, Destorm, Julian Smith, DaveDays, WhatsUpElle, Tay Zonday, and more. Clients include Home Depot, Sony Electronics, THQ, Virgin Mobile, Levis and Fox.@severshed @BigFrameCo

Sarah Malkin, Maker Studios. Director of Programming for the YouTube-funded channel MomsView. Maker Studios generates over 850 million views per month across over 500 channels spanning multiple verticals. Maker exclusively represents talent such as RayWilliamJohnson, ShayCarl, KassemG, and the number one Moms’ Network on YouTube: TheMomsView. Recent clients include: Warner Bros, Fox, Dell, Samsung, Sony, Toyota, Hyundai, Pepsi and more. @makerstudios

Adam Wescott, EQAL. Vice President, Owned & Operated Networks. Oversees EQAL’s original media properties utilizing celebrity partnerships with Lauren Conrad, Elle and Blair Fowler, Chelsea Kane and more. Adam runs u look haute fashion and beauty channel and editorial site. u look haute is part of the YouTube funded original partner channels. @adamwescott @EQAL @ulookhaute

Jennifer McDonnell, DECA, VP Operations. DECA networks presented NewFront show as a video destination for moms. Content partners include Discovery, CBS, Time Inc., and the Ricki Lake Show. Momversation is part of DECA’s larger syndication network, M Network, that reaches 35 million women monthly. Advertisers include Target, Kraft, Huggies, Hyundia, and more. @jennchantal @momversation

Rachael Wexler, Glaser Weil Fink Jacobs Howard Avchen & Shapiro LLP, digital entertainment lawyer. Rachael concentrates on digital entertainment, content distribution, financing, licensing, sale, acquisition, and development. She worked on deals including BermanBraun Interactive’s joint venture with Rodale for the launch of YouTube channel 3V, its AOL launch of (with sponsorship by Gilette), and, and its P&G launch of lifestyle websites. Also, she served as special counsel to WME in the recently announced Silver Lake Partners partnership.


  • 7-8p. Check-In, Networking and light appetizers
  • 8-9:30p Panel & Q&A.
  • 9:30-10p Networking

Efren Toscano

Efren Toscano founded TechZulu in the heart of Southern California: Orange County. Focused on providing a platform to showcase all that is happening here in the tech and media space. TechZulu is rapidly growing to be the hub for Southern California technology companies news source. Efren has been chosen as one of LA Weekly's People of 2009 and selected as a Top 20 MostPublic Individuals in Los Angeles in Tech and Biz by NowPublic. He divides his time between San Diego, Orange County, Los Angeles and tech events around the US.

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