The Auggies – Augmented Reality’s Best
The best of the best in Augmented Reality to compete for top industry award. Industry icons Bruce Sterling, Vernor Vinge, Will Wright and Jaron Lanier to judge the Auggies – at the world’s largest AR event
SANTA CLARA, CA (April 26, 2011) – The Augmented Reality industry is getting ready to show off a new round of innovation to the technology, media, and marketing communities. If you ever wondered about the potential of Augmented reality and wanted to check it out up close, you will be excited to know that “The Auggies” returns to the world’s largest augmented reality event, ARE 2011 at the Santa Clara Convention Center in California. The second annual Auggies competition will take place at the heart of Silicon Valley as the brightest minds in the industry put on a show to impress the industry’s most iconic judges and inspire the audience packed with AR enthusiasts.
“The thing I like best about ARE is personally witnessing things that never show up on the Internet. There’s a tension in Augmented Reality, between the global scope of the technology and the local character of the teams that produce it. When you’re in the room with committed, creative people — looking them in the eye, breathing the air they are breathing — that’s what makes it an “event.” said Bruce Sterling
For the Auggie competition, augmented reality teams get 5 minutes each on stage and compete for the coolest live AR demo. The panel of judges provides their unabashed comments, critiques and if they are deemed worthy praise. Winners will be voted by the audience and receive the prestigious “Auggies Award.”
The Auggies
“Auggies is the opportunity for AR developers to unveil their vision of the future, not only in terms of technical progress, but also on how creative you can be with this technology”, said Ivan Franco of YDreams the 2010 Auggie winner. “Winning is truly an important recognition from the AR community and it surely means you’re defying the norm and taking one step further”.
Nominations for live demonstrations at the 2011 Auggies include: Previznet, Georgia Tech, Mobilizy, Whistlebox, Ogmento, Metaio, Vertigore, and Occipital. The competition is still open for additional nominations until May 10th.
The only way to witness the yearly AR battle for the Auggies and participate in the live audience voting is to register for the ARE 2011 event. Event registration is limited and does sell out.
Augmented Reality Event (ARE), the annual global event dedicated to advancing the business of augmented reality, will be held at Santa Clara Convention Center, May 17-18, 2011.
ARE 2010 was the largest event ever focused on advancing the Augmented Reality industry, with 520 attendees, 90 speakers, 30 hours of sessions, and one of a kind activities such as the ARt Gala, The Auggies Best AR Demo Award, and AR Startup Launchpads.
The event is backed by leading global Augmented Reality companies (members of the AR Consortium) and the ISMAR committee, and is sponsored by top tech companies
