AFI DigiFest: Flourishing Digital Media
The AFI Digital Content Lab has identified, encouraged and celebrated cutting-edge examples of digital media for the past 10 years. The AFI Digital Content Lab serves as the R&D incubator for new forms of digital entertainment. Working with several hundred volunteer mentors, the Lab has generated more than 90 cutting edge digital media prototypes. These proof-of-concept prototypes are conceived and built by collaborative teams of mentors who donate time, vision and production skills over a three- to six-month hands-on development period. Although, when Speaking with Lisa Osborne most of these projects end up becoming real companies/products and go on to be fairly successfull. The prototypes play across an wide spectrum of screens, providing a unique window onto the fast-changing landscape of film, television, games, broadband and mobile entertainment. Once per year, these projects make their world debut at AFI DigiFest, a two-day event held in conjunction with AFI FEST. A second component of AFI DigiFest, curated by the Digital Content Lab, includes presentations from creators of the year’s best digital media productions around the globe.
