Mag+ iOS digital publishing platform will come with inbuilt Appboy’s mobile relationship management products to make it easy for publishers to access and eliminating the need for technical setup.
Tools to understand and communicate with their readers
With the partnership, Mag+ clients such as The Atlantic, Toyota, and New York Magazine will access Appboy’s mobile relationship management (MRM) platform to create rich user profiles of their readers, segment them into different cohorts and then send automated, multi-channel messages to increase reader engagement and facilitate purchases.Publishers can also use the platform to target non-subscribing readers who visit their apps. Mag+ corporate clients can also use the partnership to building mobile enterprise apps and monetize them.
According to Mike Haney, co-founder and chief creative officer of Mag+, “Monetization and engagement are the biggest challenges of digital publishing today. Appboy helps companies by offering deep insights about their readers and targeted communications to segments of those readers. By bringing sophisticated marketing tools to mobile, the platform empowers digital publishers to derive more value from their apps.”
Boon for both traditional and corporate publishers
Mag+ and Appboy’s partnership is a boon for both traditional and corporate publishers in a rapidly evolving mobile ecosystem. According to the firm, the partnership enables clients understand digital magazine readers and their key in-app behaviors, convert passive users into paid subscribers through targeted offers and upsells, promoting engaged readership via push notifications, in-app messages and email.
Firms will also gain automated marketing efforts from the partnership which will reduce time spent managing campaigns and minimize negative app store reviews via an in-app customer support tool.
Readers into customers
Mark Ghermezian, CEO of Appboy said he was thrilled to help over 1,500 Mag+ publishers build a long-term, sustainable business in mobile by giving them tools to understand and communicate with their readers on an individual level and enable them to drive higher engagement and turn them into customers.