BrightKite Merges with Limbo
Apr 09, 2009 • Uncategorized • Efren Toscano
In the location-based social network arena, BrightKite has made quite a name for itself. The BrightKite product is so strong that the company is merging with another social network, Limbo, and moving to Limbo’s offices in Burlingame, CA. The combined company gets BrightKite’s service and brand name, and adds Limbo’s engineers and offices.
So, what does BrightKite get out of this deal with Limbo? One of their main motivations is that Limbo’s expertise will allow BrightKite to eventually expand to the Blackberry and Windows Mobile platforms, which could increase its userbase by leaps and bounds. BrightKite also absorbs Limbo’s users and features, which gives it a huge boost toward becoming the dominant location-based social network.