Metal Band Motorhead is on the Right Side of the Digital Divide
Keeping up with the digital world is increasingly becoming more and more important, especially for those coming from traditional media. Todd Singerman understands the relevance in this as he comes from a traditional background in the music industry. He currently manages metal band Motorhead and has previously worked with others, including Sepultera and Zebrahead.
One of the opportunities he is exploring is leveraging Motorhead’s popularity in Entropia Universe, a virtual world with a real cash economy. In this virtual universe, there will be a Motorhead Stadium in which real currency is exchanged and used as a revenue opportunity for the band. Users who take their avatar to Motorhead Stadium will be able to see live shows and access exclusive content. All of this, of course, for a fee.
When asked why he was attending a tech event, Singerman replied he simply just wants to learn more and by attending these events, he learns directly from the source.
