StumbleUpon Can Be A Publishers Best Friend
Many of you may know StumbleUpon as the website that randomly drops you into sites of your personal interest. Well did you know that some of those sites could be planted Advertisements? Well according to StumbleUpon they are highly targeted ads that are relevant to your stumbles. On the Publisher side, However, it can be extremely helpful. We interviewed Katie Sween who gives a great overview of what they have cooking over at StumbleUpon.
I’ve found this StubmbleUpon Ads Vs. Adwords test done by Lee Rowley of bloggersworkshop.
Mini-test 1: StumbleUpon Ads vs. Adwords
This is truly a very small test – you know I don’t like throwing money at PPC when I can build organic traffic (albeit more slowly), so I kept my expenditures to a minimum.
I loaded $20 into a SUA campaign promoting 6FBS (which has since been migrated here) in the “ecommerce” category. I then set up a $20 Adwords campaign targeting the keyword “make money blogging”.
Here are the results:
StumbleUpon Ads
- Cost: $20
- Visitors: 400
- Cost Per Click: $0.05
- New RSS Subscribers: 47
- New Newsletter Subscribers: 16
Adwords
- Cost: $20
- Visitors: 52
- Cost Per Click: $0.38
- New RSS Subscribers: 21
- New Newsletter Subscribers: 11
you can checkout the rest of his test over at Bloggerworkshop.
