StumbleUpon Can Be A Publishers Best Friend

May 13, 2009 • Development
0 Flares 0 Flares ×

 

Many of you may know StumbleUpon as the website that randomly drops you into sites of your personal interest.  Well did you know that some of those sites could be planted Advertisements?  Well according to StumbleUpon they are highly targeted ads that are relevant to your stumbles.  On the Publisher side, However, it can be extremely helpful.  We interviewed Katie Sween who gives a great overview of what they have cooking over at StumbleUpon.

 

I’ve found this StubmbleUpon Ads Vs. Adwords test done by Lee Rowley of bloggersworkshop.

Mini-test 1: StumbleUpon Ads vs. Adwords

This is truly a very small test – you know I don’t like throwing money at PPC when I can build organic traffic (albeit more slowly), so I kept my expenditures to a minimum.

I loaded $20 into a SUA campaign promoting 6FBS (which has since been migrated here) in the “ecommerce” category. I then set up a $20 Adwords campaign targeting the keyword “make money blogging”.

Here are the results:

StumbleUpon Ads

  • Cost: $20
  • Visitors: 400
  • Cost Per Click: $0.05
  • New RSS Subscribers: 47
  • New Newsletter Subscribers: 16

Adwords

  • Cost: $20
  • Visitors: 52
  • Cost Per Click: $0.38
  • New RSS Subscribers: 21
  • New Newsletter Subscribers: 11

you can checkout the rest of his test over at Bloggerworkshop.

Efren Toscano

Efren Toscano founded TechZulu in the heart of Southern California: Orange County. Focused on providing a platform to showcase all that is happening here in the tech and media space. TechZulu is rapidly growing to be the hub for Southern California technology companies news source. Efren has been chosen as one of LA Weekly's People of 2009 and selected as a Top 20 MostPublic Individuals in Los Angeles in Tech and Biz by NowPublic. He divides his time between San Diego, Orange County, Los Angeles and tech events around the US.

More Posts - Website - Twitter - Facebook - Pinterest - Google Plus - YouTube

0 Flares Facebook 0 Twitter 0 Google+ 0 LinkedIn 0 StumbleUpon 0 Reddit 0 Pin It Share 0 Buffer 0 0 Flares ×
0 Flares Facebook 0 Twitter 0 Google+ 0 LinkedIn 0 StumbleUpon 0 Reddit 0 Pin It Share 0 Buffer 0 0 Flares ×