ZexSports: ROI Based Online Brand Engagement Panel

Jun 29, 2009 • Uncategorized
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Last week ZexSports put on an amazing ROI based online brand engagement 101 for all those seeking the knowledge.  With moderator David Lehre (creator of the Myspace Movie) and bigMETHOD’s John Furnari and Greg Cargill as the panelist it was a night where no question went unanswered.  How can one measure ROI in social Media?  How will having online social tools help my brand?  How do you move from print media to social media without losing your customer base?  How do you use social media to effect traditional media?  These are just a few of tons of question that BigMethod was hit with.  Also hear about how Jonathan Nafarrete’s (Jonathan360) use of social media gave him a huge return on his time spent investing in social media.

 

Here is a highlight of the night but to view the entire discussion go here

Efren Toscano

Efren Toscano founded TechZulu in the heart of Southern California: Orange County. Focused on providing a platform to showcase all that is happening here in the tech and media space. TechZulu is rapidly growing to be the hub for Southern California technology companies news source. Efren has been chosen as one of LA Weekly's People of 2009 and selected as a Top 20 MostPublic Individuals in Los Angeles in Tech and Biz by NowPublic. He divides his time between San Diego, Orange County, Los Angeles and tech events around the US.

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