So far, I’ve covered how to decide which type of app you’re looking to create and how to use your market research to decide what features you want your app to have. The next phase in making a great app is the creation of solid User Stories. Part of this will help you continue defining your feature-set, but it will also help you know what sort of brand you need to create and how you’ll eventually market your application to those users.
Customer loyalty, one of those seemingly innocuous facets of both large and small scale businesses that can be easily overlooked, but generally understood as ultra important to how well a business thrives. You’ve taken care of the 1) product, 2) marketing, 3) overall experience (to garner positive reviews), but then what? How do you guarantee a simply favorable review versus a regularly returning loyal customer?
Have you ever found yourself standing in a crowded bar during happy hour, waiting for what seems like hours to get a drink or food? Don’t feel bad, we’ve all been there before. You stand around hoping to catch the bartenders attention. When you finally do, you order up your round and snacks. Then you get to think about starting a tab or cashing out? Should you have ordered an extra drink so you don’t have to fight through the crowd again?
All you hear about these days is Mobile. Companies are spending more time and money on their mobile sites than their full-fledged website. It’s hard to even watch a TV commercial without some sort of mobile app shout out. You read in newspapers that app downloads hit an all-time high, nearly every week (now at 1 billion in a week iOS + Android). Yet did you know that only 38% of adult Americans even have a smart phone?
At last week’s DEMOfall 09, TZ interviewed Waze. A free mobile navigation application which is crowdsourcing to build its maps. All you have to do to contribute is just keep the application running (make sure you have the car charger plugged in because it kills your battery life) and drive. while you’re driving Waze monitors