Copenhagen is world renowned for its biking culture and has officially become the first Bike City in the World. It’s not a surprise then that the founders of a company that provides a smart solution to university students to rent a bike for free, happen to be Danish. Johan Bender and Kim Sanderhoff are the founders of Free Bike Project. Both are students at the University of Southern California and wanted to provide free bike access to students on campus.
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Just days after launching its credit card payment service, Groupon acquired Savored a leading provider of reservations with more than 1000 top restaurants across the United States using it. This is set to complement Groupon’s efforts in yield management due to its 40 percent discounts for each table .
It’s unbelievable how often start up founders stifle their company from growing by not knowing how to effectively communicate their brand. From devising a tweet length pitch to having an easy to remember name, each branding opportunity is a touch point for a new customer to be attracted to what you have to offer. In this article the focus will be on how to successfully attract media attention.
Texting and driving has been taboo for over a decade since the ownership of mobile phones have continuously increased. According to surveys, over 100,000 car accidents a year are caused by a driver texting. Moreover, a recent AT&T Wireless survey suggests that 75% of teens consider it “common” for friends to text while driving.