Closet Couture Brings the Runway to Your Closet
Closet Couture solves the age-old problem of having plenty of clothes but nothing to wear. Anchored around the concept of virtual closets, this online fashion community makes it easy to maximize your wardrobe by pairing existing items with new purchases.
If you want to refine your image, simply enlist the help of a site stylist or friend to review your closet and create outfits out of what you already own, or to suggest the best buys in the market.
For stylists and retailers, the site offers a marketplace for reaching new clientele and a platform for improving customer service, establishing brand loyalty and having their own social functionality with clients.
High-profile names that have already set up shop at Closet Couture include New York’s Kirna Zabete.com and Hollywould, Los Angeles’s Presseboutique.com and Il Primo Passo, Palm Beach’s House of Lavande, and world-renowned Vivre.com, with several big name retailers on deck.
The site is now in public beta. To sign up, visit www.closetcouture.com. TechZulu spoke with Founder Christine Elia at the TechCrunch50 Conference, where Closet Couture was a finalist. Check it out here:
