Heritage Brands: How Brands With a History Use Social Media to Tell Their Story [Live]

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SMWLA-OpodzTonight at 7pm TechZulu is excited to bring you all the action LIVE from the sold out Social Media Week LA panel, “How Brands With a History Use Social Media to Tell Their Story”.

Some of the most successful brands to date are ones that have a history and a story. In this event, guests will learn how heritage brands today are using social media to reinforce their brand positioning and messaging in order to connect with their consumers, audience, and community. Join us for a presentation and workshop with industry leaders to gain the skills of a successful marketing strategy.

This presentation and workshop is appropriate for brands, marketers, retailers, agencies, and those that are interested in creating and maintaining their brand through social media. Our guests will gain insight from leading industry professionals by having the opportunity to interact with them in a casual and fun environment.

Speakers

Nikki Scoggins Direct to Consumer Communications Manager, Vans Marketing Vans

Kyle Maurer Global Director – Social Media Guess?

Denise Garciano Buzzsmith Marketing Partner & Chief Social Strategist

Caitlin Coble Social Media Director TOMS

Efren Toscano

Efren Toscano founded TechZulu in the heart of Southern California: Orange County. Focused on providing a platform to showcase all that is happening here in the tech and media space. TechZulu is rapidly growing to be the hub for Southern California technology companies news source. Efren has been chosen as one of LA Weekly's People of 2009 and selected as a Top 20 MostPublic Individuals in Los Angeles in Tech and Biz by NowPublic. He divides his time between San Diego, Orange County, Los Angeles and tech events around the US.

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