Get Back Into Shape After The Holidays With Help From The Nike+ SportWatch GPS with TomTom

Jan 06, 2011 • Video
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NIKE and TomTom have teamed up to create the Nike+ SportWatch GPS Powered by TomTom. Great small and sleek looking product that will still allow you to directly connect to www.nikeplus.com, with almost 4 million members.

Nike has added some great features to this device.  Some of which I feel runners would enjoy when they need that little extra push for that final stretch.  They have added personalization and motivational features to the running experience, including audible sounds, challenges, run reminders and more.

The Nike+ SportWatch GPS is scheduled to be at retail stores and online in the U.S. and the U.K. beginning April 1. Broader distribution is scheduled for July 1. The Nike+ SportWatch GPS will be previewed for consumers at Nikerunning.com and TomTom.com beginning today.

Wearing The Watch

The Nike+ SportWatch GPS is designed to be simple and intuitive with only three buttons and a Tap Screen for navigation. During the run, the new Nike+ SportWatch GPS captures location information while showing runners their time, distance, pace, and calories burned on an easy-to-read screen featuring a customizable layout. Throughout the run, the GPS receiver works together with the shoe-based Nike+ Sensor to deliver highly accurate pace and distance data.

Features Include

  • Tap Screen for setting laps and activating backlight
  • Run History with data from past runs
  • Personal Records including those imported from Nikeplus.com
  • Quick Start with optional shoe-based Nike+ Sensor
  • Heart Rate Monitor compatibility

Unique Motivating Factors

  • Recognition (or “Attaboys”) for personal records
  • Run Reminders that appear after five days if a run has not been logged
  • Post-run acknowledgement and encouragement

Completed Running Session

The Nike+ SportWatch GPS plugs into any USB port on a Mac or PC, then immediately launches the Nike+ Connect interface which automatically transfers information to Nike+ website.

Data from each run is automatically applied to all current Nike+ Challenges, Nike+ Goals, and Nike+ Coach programs in which the runner is participating.

Additional Features at Nikeplus.com

Athletes who want to get the most out of their run and from the Nike+ SportWatch GPS will have access to a huge catalogue of run routes logged by Nike and published by other runners on streets and trails around the world.

Each run will be graphically mapped with the help of TomTom technology, and include route notes, elevation and length. Runners will also be able to find the perfect route by searching the catalogue by location, length, difficulty, and even landmarks.

Efren Toscano

Efren Toscano founded TechZulu in the heart of Southern California: Orange County. Focused on providing a platform to showcase all that is happening here in the tech and media space. TechZulu is rapidly growing to be the hub for Southern California technology companies news source. Efren has been chosen as one of LA Weekly's People of 2009 and selected as a Top 20 MostPublic Individuals in Los Angeles in Tech and Biz by NowPublic. He divides his time between San Diego, Orange County, Los Angeles and tech events around the US.

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