Santa Monica-based SHIFT,a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently.
All Your Marketing Apps In One Place
The new Open Marketing Cloud offers apps across the entire marketing stack, from media buying to data management to content creation such as Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal Analytics, SocialFlow, The Trade Desk, and SHIFT’s proprietary social advertising app, GraphEffect, all expertly built.
It also set to give marketing stakeholders a single platform and app ecosystem to manage, execute and work together throughout the lifecycle of a marketing plan.
According to James Borow, CEO of SHIFT, “The industry’s current marketing clouds can’t keep up with the rapid pace of software innovation and this forces people to work in silos, leaving marketers with a rigid set of tools that only meet some of their needs.”
Social Network For Marketers
“Our mission is to build an ecosystem where marketers can work together, using the best tools to meet their goals. We created the SHIFT Open Marketing Cloud to provide the most comprehensive and collaborative marketplace, where the leading apps are always available,” added Borow.
Firms value joining the SHIFT Open Marketing Cloud. It means better coordination between brands, clients and technology for them by providing seamless communication through the value chain. It also offers access to SocialFlow’s best-in-class technology for publishing and buying.
Real time, Data-Based Intelligence
Agreeing to SHIFT’s Open Marketing Cloud, Missy Godfrey, CEO of New York-based SocialFlow, a social media optimization platform and Facebook Preferred Marketing Developer and one of the cloud app partners said, “Integrating our technology with SHIFT gives brands greater ability to create valuable connections with their customers at scale. Our products help marketers succeed in their challenge to deliver the most relevant content to their audiences at the optimal moment by providing real time, data-based intelligence.”
Collaboration For Organic Growth
Convertro, a firm that optimizes ad campaign effectiveness using cross-attribution of offline and online channels was also pleased with the development. Convertro believes digital marketing is becoming increasingly crowded and SHIFT’s Open Marketing Cloud will be that innovative business channel for its marketing attribution technology.
Jeff Zwelling, CEO of Convertro said, “We expect to see strong, organic growth among new and existing Convertro customers, as SHIFT users leverage best-in-class apps across industry practices to build trust, provide transparency and gain value from their customers.”