Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. Created by founder Toby Daniels, Social Media Week Los Angeles will focus this series of discussions around the theme of “Empowering Change Through Collaboration.” SMWLA will take place next week Sept. 24-28. 2012.
Attending discussions at SMWLA week is a great opportunity to learn and mingle with some of the world’s top content creators, strategists and all around top-tier digital influencers in Los Angeles, the mecca of entertainment. There will be panels, meetups and workshops across the city all week long.
HOW CAN I ATTEND?
SMWLA offers 90% of the events for FREE! That’s right, absolutely free. However individual event registration is required and you will have to check in upon arrival. This keeps the event organizers aware of capacity limitations.
To ensure that you are able to attend each and every event you ever wanted, this year the conference has introduced a $75 Premium Pass. With this pass you are all set to hop from one main event to another, without drama. More information is located on their “attend” page.
WHAT EVENTS ARE HAPPENING?
SMWLA has posted a tentative schedule of events on their “Schedule At A Glance” page. They have broken events down by two hubs: Social Tech, and Entertainment. In addition, there are several keynote speeches scheduled that are worth looking into including Mark Horvath, Founder at InvisiblePeople.TV. The events listed are as follows:
SOCIAL TECH HUB
| io/LA |
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| 7083 Hollywood Blvd., Hollywood, CA 90028 |
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| Monday: Los Angeles – The Social City |
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| Mon 9/24 |
9:00-9:30am |
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Freshwire Daily Brief: Monday |
| Mon 9/24 |
9:30-10:30am |
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Why Los Angeles Is The Next Silicon Valley |
| Mon 9/24 |
10:30-11:00am |
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A City of Angels: How Social Media is Bringing LA Closer to Utopia |
| Mon 9/24 |
12:00-1:00pm |
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Keynote: Scott Kramer, President & CEO of Multibrain Network, Inc. |
| Mon 9/24 |
2:00-2:30 pm |
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Keynote: Mark Horvath, Founder of Invisible People |
| Mon 9/24 |
2:30-3:30pm |
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Nobody Walks in LA |
| Mon 9/24 |
4:00-5:00pm |
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Social Media and Urban Development in Hollywood |
| Mon 9/24 |
6:00-8:00pm |
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Official Social Media Week Opening Reception and Ribbon Cutting Ceremony |
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| Tuesday: Startup and Entrepreneurship |
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| Tues 9/25 |
9:00-9:30am |
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Freshwire Daily Brief: Tuesday |
| Tues 9/25 |
10:00-11:30am |
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Crowdfunding Gets Down to Business |
| Tues 9/25 |
12:00-1:00pm |
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Stepping on the Gas: How Accelerators are Revolutionizing LA’s Tech Scene |
| Tues 9/25 |
1:30-2:30pm |
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Showcase: io/LA’s Most Creative Startups |
| Tues 9/25 |
2:30-3:30pm |
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The Smartest Girls in the Room |
| Tues 9/25 |
4:00-5:00pm |
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Going So-Lo: How Brands are Driving Sales & Personalizing Customer Experiences with Social, Location-Based Marketing |
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| Wednesday: Collaboration and Gaming |
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| Wed 9/26 |
9:00-9:30am |
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Freshwire Daily Brief: Wednesday |
| Wed 9/26 |
10:00-10:30am |
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One Million Downloads: Activating the Power of Open Source Culture |
| Wed 9/26 |
10:30- 11:30 am |
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Better Than Room Service: Travel & Hospitality Gets Social |
| Wed 9/26 |
12:00-1:00pm |
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Feed Me: How Technology and Social Media are Changing the Way We Eat |
| Wed 9/26 |
1:00-2:00pm |
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The Future of Gaming Entertainment and Beyond |
| Wed 9/26 |
2:30-3:30pm |
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Social Games: Bane or Paragon of Social Media? |
| Wed 9/26 |
4:00-5:00pm |
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Sitting at the Cool Kids Table: How Collaborative Workspaces are Transforming The Way We Work |
| Wed 9/26 |
5:30-6:30pm |
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Creativity, Collaboration, & Content Distribution: An Intro to the YouTube Partner Program |
| Wed 9/26 |
7:00-8:30pm |
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Invisible Children Presents: The Rescue of Joseph Kony’s Child Soldiers |
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| Thursday: Advertising and Marketing |
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| Thurs 9/27 |
9:00-9:30am |
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Freshwire Daily Brief: Thursday |
| Thurs 9/27 |
10:00-10:30am |
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Humanize Your Brand: How To Protect and Enhance it Using Social Media |
| Thurs 9/27 |
10:30-11:30am |
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The Power of Brand Advocates |
| Thurs 9/27 |
12:00-1:00pm |
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Who Really Owns Your Social Media? Presented by Adobe |
| Thurs 9/27 |
2:00-3:00pm |
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Social Media: What You Don’t Know Can Hurt You |
| Thurs 9/27 |
4:00-5:00pm |
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The New Focus Group is the World – And it’s Playing in the Toilet (Literally) |
| Thurs 9/27 |
6:00-8:00pm |
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Branded Content + Social Sharing = The Perfect Match |
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| Friday: Innovation and The Future |
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| Fri 9/28 |
9:00-9:30am |
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Freshwire Daily Brief: Friday |
| Fri 9/28 |
10:00-10:30am |
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Keynote: Jeff Cole, USC Annenberg School Center For The Digital Future |
| Fri 9/28 |
10:30-11:30am |
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The Other Side of Attribution |
| Fri 9/28 |
12:00-1:30pm |
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Keynote and Roundtable: Jane Buckingham, CEO of Trendera |
| Fri 9/28 |
2:30-3:30pm |
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Islands In The Stream:The Disruptive Forces Behind Live Streaming |
| Fri 9/28 |
4:00-4:30pm |
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Keynote: Barnaby Legg, Director of Innovation at Five33 |
| Fri 9/28 |
4:30-5:30pm |
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How Social Media is Transforming Journalism |
ENTERTAINMENT HUB
| The Egyptian Theatre |
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| 6712 Hollywood Blvd. Hollywood, CA 90028 |
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| Monday: Celebrity Culture |
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| Mon 9/24 |
10:00-11:00am |
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Global Brands vs. Global Celebrities: Who’s The Smarter Marketer? With Omar Epps |
| Mon 9/24 |
11:30-12:00pm |
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Keynote: Adam Garone, CEO and Co-Founder of Movember |
| Mon 9/24 |
2:00-2:30pm |
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Keynote: Troy Carter, Founder and CEO of Atom Factory |
| Mon 9/24 |
4:00-5:00pm |
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Luxury (Finally) Goes Social |
| Mon 9/24 |
5:00-7:00pm |
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Social Media Scavenger Hunt Presented by LA Weekly and the Los Angeles Tourism Board |
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| Tuesday: Sports Entertainment |
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| Tue 9/25 |
10:00-10:30am |
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Keynote: Jeff Berman, GM at NFL Digital Media |
| Tue 9/25 |
10:30-11:30am |
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Take Me Into The Ball Game: How Social Media Is Transforming The Fan Experience |
| Tue 9/25 |
12:00-1:00pm |
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Putting Scalpers Out of Business: How Disruptive Tech is Changing The Ticketing Game |
| Tue 9/25 |
1:30-2:00pm |
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Brand and Brand: Getting the Most out of Sports Marketing by Working Together, Hosted by Nokia X Burton |
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| Wednesday: Lifestyle and Culture |
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| Wed 9/26 |
12:00-1:00pm |
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Unraveling the Mystery of True Influence |
| Wed 9/26 |
1:30-2:00pm |
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Keynote: Ryan Holiday, Director of Marketing At American Apparel |
| Wed 9/26 |
2:00-3:00pm |
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Hot, Hot, Haute: Fashion and Beauty Online |
| Wed 9/26 |
3:30-5:00pm |
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Socially Charged Fashion: How Social + Mobile are Building Brands from the Bottom Up |
| Wed 9/26 |
5:00-6:00pm |
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Perfect Your Pitch for Web, TV, and Film |
| Wed 9/26 |
7:00-10:00pm |
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Zach Galifianakis Presents: Craigslist Joe |
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| Thursday: Online Video and Music |
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| Thurs 9/27 |
10:00-10:30am |
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Keynote: Beverly Jackson, Director of Marketing & Social Media at the Grammy Awards |
| Thurs 9/27 |
10:30-11:30am |
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Bandpage: A Fireside Chat With J Sider, CEO & Founder |
| Thurs 9/27 |
12:00-1:00pm |
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Genreless: Decoding Music Fusion in the Digital Era |
| Thurs 9/27 |
1:30-2:30pm |
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The Future of Mobile & Social Entertainment |
| Thurs 9/27 |
3:00-4:00pm |
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Fireside Chat: Anthony Zuiker, Creator of the CSI Franchise and Cybergeddon |
| Thurs 9/27 |
4:00-5:00pm |
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The New Hollywood |
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| Friday: Television and Movies |
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| Fri 9/28 |
11:45-12:30pm |
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TV Goes Social |
| Fri 9/28 |
12:30-1:15pm |
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Social TV Revolution |
| Fri 9/28 |
1:30-2:30pm |
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What All the Buzz is About: A Conversation with the Disney / ABC Television Group |
| Fri 9/28 |
3:00-4:00pm |
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I’d Like To Thank The Academy…On Twitter: A Conversation with the Emmys, Oscars, Grammys, Streamys, and Dick Clark Productions |
| Fri 9/28 |
4:00-5:00pm |
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Social Ink: Writers, Creativity, and Social Networking with WGAW |
SMWLA comes together very fast, so be sure to keep checking the schedule for last minute updates and additions. You may want to download the Official SMW App to help you prepare for the conference. The app is available for iOS and Android users.
Last but not least, SWM has unveiled a new school called the School of Emerging Media and Technology in partnership with Skillshare. Here you can find local and online/local hybrid classes for topics like UX Design & Programming or Social Media Law among other classes.
If you have an amazing panel and want to present, you may get in, it has been known to happen at the very last minute. Contact the event organizers for information.
Desdemona Bandini has an extensive background in journalism, advertising, social media marketing and emerging media. She has worked for some of the top newsrooms including KNBC, American Media, and The Los Angeles Times. Her background in advertising and marketing includes working on projects for Microsoft, Intel, GE, America's Top Model, Acclaim Video Games, Universal Pictures, E! Entertainment, and Katalyst Network among others. She recently completed her graduate studies at USC where she developed a start-up research platform for brands and advertisers using social media marketing.
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Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. Created by founder Toby Daniels, Social Media Week Los Angeles will focus this series of discussions around the theme of “Empowering Change Through Collaboration.” SMWLA will take place next week Sept. 24-28. 2012.
