What’s the Secret? How do ad Networks work their magic?

‘Live’ tonight from the Rubicon Project Offices TechZulu brings you: an impressive panel of ad network representatives this Thursday, October 2 from 6:30pm -7:30pm at the CTU theatre located at the Rubicon Project headquarters in West LA (1925 S. Bundy Drive, Los Angeles, CA 90025) to discuss “What’s the secret?: How do ad networks work their magic?”

Panelists:
Shayne Mihalka, CEO/ Founder of Underdog Media (former SVP of ValueClick)
Michael Brauch, Media Director, aCerno
Matt Boyd, SVP, ValueClick Media
Tom Alexander, Director of Sales, Dedicated Media
Paul Oronoz, VP of Sales, Southwest Region, Specific Media

Moderator:
Tameka Kee, Staff Writer, Media Post

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According to a study released by the International Advertising Bureau (IAB) and Bain & Company, online publishers are increasingly turning to ad networks to sell unused inventory. We know that ad networks monetize, manage, partition, target, and allocate ad space. But, how do they do it? How do they talk to the agencies and advertisers? How do they position the ad space? Get the answers, straight from the source.

Efren Toscano

Efren Toscano founded TechZulu in the heart of Southern California: Orange County. Focused on providing a platform to showcase all that is happening here in the tech and media space. TechZulu is rapidly growing to be the hub for Southern California technology companies news source. Efren has been chosen as one of LA Weekly's People of 2009 and selected as a Top 20 MostPublic Individuals in Los Angeles in Tech and Biz by NowPublic. He divides his time between San Diego, Orange County, Los Angeles and tech events around the US.

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