While social media can be a powerful way for businesses to interact with audiences, there are many costly mistakes that can be made in this area. Hardly a week goes by without hearing about a scandal or faux pas made by a company on Twitter, Facebook or Instagram. Many mistakes, of course, never reach the media but they can still harm the bottom line of your business.
If there ever was a storybook group of hackers that helped humanity by getting information from companies illegally and sharing it, they certainly did not exist in the 21st century as a dominating force. Instead, companies that work in the cloud and with data have been constantly hit with malware and cyber attacks by hackers that want money and power.
Facebook opens up Instant Articles to all publishers. If you don’t know, Instant Articles are Facebook’s new way to natively load articles within the app using an adapted RSS feed. These native articles, which have a lightning bolt in the top right corner, load in half a second—10x faster than if user was to click out to a website.
Sometimes, revolutions in technology are easy to understand, even the first time you hear about them. The smartphone — it’s a phone as powerful as a computer. Bluetooth — it’s a way to wirelessly connect your devices. The search engine — allows you to type a search query instead of digging through directories.