Measuring the Value of Promotional Products [Infographic]
Marketing executives are increasingly tasked with analyzing more and more channels and tactics. Let’s take a look at some promotional tactics and spends in this infographic for an overall look at cost per impression. Remember marketing folks, this is impression, not conversion — a metric slowing losing it’s sheen amongst the nation’s web savvy marketers.
The take-away in a few quick bullets if you are comparing spend:
- Newspaper = $.75 per impression
- Television = $1.80 per impression
- Superbowl = About $3.8 M / 167 M viewers = $.02 per impression
- Radio = $.50 per impression
- Direct Mail = $.80 – $1.00 per impression
- Social Media = $.30 per impression
- Promotional Calendars = $.18 per impression
- Promotional Pens = $.12 per impression
(All numbers and infographic from IAS Promotes. These numbers do not reflect analysis done by Techzulu)
