Author Archive: Nathan Chandra

Marketing tools may change, the way consumers discover products may change, and consumer behaviors may change, but one thing that remains constant is the consumer adoption process. In my years of business, my days in school, and my experience at WeLink, I have learned about numerous companies and how they market their products. I have seen some failures and I have witnessed some successes. What is interesting to me is how important it is for businesses to truly understand the 5 stages of the consumer adoption process and the important role this process plays in creating a successful marketing strategy.

Sometimes the companies with the biggest social good impact, move in a humble motion, creating waves of excellence. This is what I noticed when I stumbled upon As a start-up mobile app development company, ROAR focuses on the non-profit and church verticals. ROAR is an integration partner of Appcelerator, and they build native cross platform apps on Titanium. Last year alone, this small company pushed out an enormous amount of mobile apps, to the tune of 600+.

Next stop for the AT&T hackathon series is Atlanta! People don’t sleep on this thriving city. Atlanta is home to many top technology companies including Dell, AT&T Mobility, and CNN. It ranks third for cities in the country with the most Fortune 500 headquarters. So it is a no-brainer that AT&T would slide through to spread love to the developer community here.

I could feel the hackers excitement as I stepped into the AT&T and American Airline’s room at the Hilton in downtown Austin at SXSW 2013. This isn’t AT&T Developers Program’s first rodeo at SXSW. All I know is things are super dialed in at these hacks. AT&T, American Airlines and the other sponsors (like dot CO, Hertz, and Voice Park), spare no expense to make sure these hackers are treated like royalty. Not only did they get all types of swag and great food, these hackers got to be some of the first to build on APIs from AT&T and American Airlines.

(March 9th and 10th 2013) This year’s AT&T Hackathon at SXSW is focused on technology and travel. With travel on the hackers’ brains and technology at their fingertips, these geeks are going to get knee deep in some code! For the hack, AT&T has partnered with American Airlines to create a venue for these techies to fly technology into the future! AT&T has numerous hackathons during the year, and the SXSW event is expected to be one of the largest of 2013.