One thing Internet technologies have brought us over time is the increasing ability to create customizable or personalized content for ourselves. It started as basic as signing up for a newsletter from your favorite site to customizing a profile to display particular topics. Then we took a giant leap with social media integration. We could now not only see content we were aware of but we could discover new content via our friends and their friends.
So far, I’ve covered how to decide which type of app you’re looking to create and how to use your market research to decide what features you want your app to have. The next phase in making a great app is the creation of solid User Stories. Part of this will help you continue defining your feature-set, but it will also help you know what sort of brand you need to create and how you’ll eventually market your application to those users.