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Music Prodigy, a Los Angeles based music education technology firm serious on improving the way people learn, play and interact with music beat over 70 startups with their app Rock Prodigy to win the Silicon Beach Awards.

Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV . A technology that will surely revolutionize how viewers interact with content and television in the very near future. Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. The implications of what types of new interactive experiences can be made utilizing this technology are phenomenal.

Just days after launching its credit card payment service, Groupon acquired Savored a leading provider of reservations with more than 1000 top restaurants across the United States using it. This is set to complement Groupon’s efforts in yield management due to its 40 percent discounts for each table .

It’s unbelievable how often start up founders stifle their company from growing by not knowing how to effectively communicate their brand. From devising a tweet length pitch to having an easy to remember name, each branding opportunity is a touch point for a new customer to be attracted to what you have to offer. In this article the focus will be on how to successfully attract media attention.

When on long drives or stuck in LA traffic a lot of business owners rely on the radio and books on audio to keep them entertained and distracted from the bumper to bumper grind.

Lyfe Mobile is a new Southern California startup that combines augmented reality (AR) with traditional ad networks and real-time bidding (RTB) to offer advertisers and brands a unique opportunity to engage customers in an exciting new way.

YouTube today announced its new app for iPhone and iPod touch weeks after its license with Apple to develop and preload the app in the iPhone iPod touch expired.

Texting and driving has been taboo for over a decade since the ownership of mobile phones have continuously increased. According to surveys, over 100,000 car accidents a year are caused by a driver texting. Moreover, a recent AT&T Wireless survey suggests that 75% of teens consider it “common” for friends to text while driving.

Facebook has done away with the old slow HTML 5 iOS app, introducing a new app which the Facebook says is twice as fast to the glory of its users on iPhone and iPad.

According to Mark Zuckerberg, Founder and CEO on his Facebook wall he says

Microsoft in December 2011 it released SkyDrive apps for Windows and iPhone. The two mobile apps have been used by almost 4 million people according to Microsoft. Four million is pretty impressive for two apps in just 8 months, however Microsoft is aiming higher; with expectations of SkyDrive serving a billion people or even more.