Everyone knows what it means to have a “dot-com”, and most people have heard of a “dot-net” and a “dot-org.” But the Internet is growing far beyond these original generic top-level domains (also known as gTLDs.) Over the past few years the Internet Corporation for Assigned Names and Numbers (ICANN) has created a flood of new gTLDs covering a wide variety of concepts, locations and products. Intriguing domains like “dot-gift”, “dot-cancerresearch”, “dot-lawyer”, “dot-hiphop”, “dot-nyc” – even “dot-beer” – are all available for new registration.
In the past drones have been used mostly for military use in the United States, but with the cost of making them dropping in recent years it has commercial users more interested in utilizing the drones in their business. Minds have been racing with the possibilities ever since the CEO of Amazon announced the company plans to start deliveries by way of drone like “octocopters”. He has even stated that the deliveries would be completed within thirty minutes or less. Is this truly a possibility when it comes to the delivery of our packages? Is it possible to get merchandise we order on the same day?
This year marked the 10th anniversary of the annual Clinton Global Initiative founded by former president, Bill Clinton and former Secretary of State, Hillary Clinton. The event, held in New York City, gathered in a plethora of world leaders, corporate executives and philanthropists. This year’s theme is “Re-imagining Impact,” which Hillary Clinton suggests, “requires leaders who will re-imagine and who will be unafraid to do so and ask themselves, beginning with themselves, hard questions. “
Digital distribution and ownership is commonplace for music, but for movies the digital process is still in its early stages of transition. Music’s exposure grew thanks to its accessibility online. Movies are making a similar transition, but it has not successfully been able to capture and gain visibility. Only a few online movie distributors exist on the markets now, but how are they supposed to help grow digital movie properties? Yekra Theater joins the few online distributors by providing a different business model.
The internet connects us to billions of products online. Online merchandise range from being silly to creative design to daily items. Fair trade is becoming more common, but many of the sites that offer those goods follow a for-profit business model and only a handful follow the non-profit road. Shopping for a Change (SFAC) is one of the few non-profit, fair trade businesses to change and help improve the lives of many in underdeveloped communities.
Undoubtedly, e-commerce has been the biggest growth driver recently for shipping giants UPS and Fedex. Once shoppers experienced the ease of ordering online, the inevitable subsequent challenge was to put the products into their hands quickly enough to encourage continued use of e-commerce for making purchases. Because of this, the business analytics of retailers and shipping companies have had to incorporate the role of e-commerce within the world marketplace.
So your company’s in its very early stages. We’re talking a skeleton crew of staff, minimal sales, and even less cash. While your focus is understandably on immediate survival and how you can hit your first big hurdles, what else should you be thinking of, especially where your finances are concerned?
Cutting-edge ways to market a brand or product will either leverage a new insight or technology or reformat a classical view in marketing to the 21st century economy. Overall, in today’s economy, businesses demand marketers think beyond the everyday ad and try to think outside the box for ad campaigns.