Ironically, Nicole does not refer to herself as an innovator. In her eyes, the innovators are the ones who are curing cancer and reducing the world’s impact on the environment. However this self-professed “irresistible force against immovable objects” is a Cannes-Lions Gold Lion award-winning marketer who for 13 years has gotten to play in a sandbox filled with social scientists, technology makers, and a gigantic portfolio of brands and partners.
Why do we date? To connect. To go beyond fleeting, ephemeral interactions and sharing of internet cat photos to find support, understanding, romance, etc. But what happens when we go beyond preferences to conditional? It’s an intriguing question – just what LA-based CupidRadar is hoping to answer. They operate under the premise of the chance encounter – the one run-in that could yield a deep, meaningful, long term connection.
Online video is still growing. YouTube’s stats are larger than ever, Vine is reaching critical mass with its first TMZ controversy, and all the live streaming services are pivoting toward profitability. Altogether business is booming, but creativity is still up-and-coming with very few YouTubers making a successful transition to television.
Overall, great news for our fair city with a 25% increase in funds raised in 2013 over the year before. This last year, we saw a record high of over $1 billion raised with 200 launches and 25 successful exits which yielded $1.11 billion.
These figures, among others, indicate LA’s digital startups aren’t simply keeping pace with past years, but exceeding them.
Every day, 1000’s of new bright-eyed and bushy tailed companies sprout from depths of start-up soil. Some are formed in incubators, and some are the results of a few cocktails and some ink on a napkin. Others come from angry laid-off executives, and even some stem from the optimistic naiveté of college and high school students. Like a song on the radio, we never quite know how some blow up and become chart topping billion-dollar organizations while others – even crowd favorites – simply bang, pop and fizzle; never to be heard from again.
It’s a compelling thought – especially when you consider the alternative: 2 year contracts, overage charges, hours of dealing with customer service reps. Ready SIM’s scenario instantly recalled memories of Inspector Gadget’s exploding messages (the cartoon of course, not the terrible live action rehash starring Matthew Broderick *shudders*).
Your executive summary is essentially the cover letter to your business plan: its goal is to get the reader to check out your business plan and, hopefully, to set up a meeting. Think of your executive summary as the halfway point between your elevator pitch and your business plan—you have about 2 pages (give or take) to communicate your value proposition and get you to the next stop on your startup journey.