Vita
The swanky little boutique suite on Santa Monica’s Main Street greeted me in a way that I hadn’t expected. Having been invited to a Sony Vita (Playstation Portable successor) VIP party, I was expecting the event venue to be at a) an electronics store with a sterile feel or b) a top 40 boozing event with a double-booked guest list and red carpet entrance fitting for only Hollywood’s most obscure C-Listers (as some of these product release parties can sometimes be like).