Marketing

Think about how many images are on the web. Millions, billions, trillions? Yes. The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Photos that are prime real estate and have never been monetized before, until one very ambitious Silicon Beach startup, GumGum, recognized the opportunity and created the first and largest in-image advertising platform, and an entirely new market. Photos…the final frontier.

ScoreBig, an online marketplace for tickets for live sports, concert and theater events with a guaranteed savings of up to 60 percent for event hosts, February 7 announced Scott O’Neil has joined the company’s advisory board.

Mobile first is becoming an important part of our daily lives. We interact with the world through our mobile devices, and they are quickly becoming our main vehicles for accessing and sharing information.
While great strides have been made in the mobile economy, there are still many challenges and opportunities to consider, and much we can learn from the market frontrunners.

On Saturday February 9, Demo Video Lab is holding a one-day event to teach secrets to successfully launching a crowdfunding campaign. Geared towards artists, entrepreneurs and innovators, crowdfunding is a great way to get any projects off the ground, be it startup, movie, music or invention. It is the most viable way to not only get project funding but more importantly to get customer validation.

Picture your company message on a “Sky Tweet.” With over 100 million viewers, Super Bowl translates to big money for the advertising industry. But how much do you think it would be worth to advertise over the skies of Super Bowl itself?

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. With PromoJam 2.0, marketers now have the power to create social media campaigns with no development or design skills required – just drag and drop. The Social Promotion Management Platform is for businesses of all types – small, medium and enterprise.

Necessity is the mother of invention. Chris Johnson and his partner Tarek Pertew were once startup guys who founded a software company in New York, but within one year they lost their CTO three times. It appeared that recruiting was a bigger problem to solve.

Clay Collins is the Co-Founder of LeadBrite, a profitable and bootstrapped SAAS startup that’s doubled in revenue almost every month since its inception in May of 2012. Clay is known for preselling his company’s software products before developing them, making the presold product profitable long before a cent is invested in development.

Founded over a year ago, Stacksocial’s CEO Josh Payne, found the task of sifting through page after page in the hunt for software daunting and decided something had to be done. From a complex problem, a simple solution was found; work directly with developers and publishers to help them reach the demographic that’s most likely to utilize their software.

TechZulu is excited to invite you to the 2013 Startup and Entrepreneurial Forecast taking place on Thursday Jan. 24 7pm at The ROC in Santa Monica. We have a line up of amazing speakers who will share their insights and forecast for startup trends in 2013. Topics of discussion will be Saas, Cloud, Mobile, Gaming, Social Markets, what surprises are coming for 2013, creating value with your company, hiring problem solvers, and building sensible businesses.