Culture

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Every day, 1000’s of new bright-eyed and bushy tailed companies sprout from depths of start-up soil. Some are formed in incubators, and some are the results of a few cocktails and some ink on a napkin. Others come from angry laid-off executives, and even some stem from the optimistic naiveté of college and high school students. Like a song on the radio, we never quite know how some blow up and become chart topping billion-dollar organizations while others – even crowd favorites – simply bang, pop and fizzle; never to be heard from again.

It’s a compelling thought – especially when you consider the alternative: 2 year contracts, overage charges, hours of dealing with customer service reps. Ready SIM’s scenario instantly recalled memories of Inspector Gadget’s exploding messages (the cartoon of course, not the terrible live action rehash starring Matthew Broderick *shudders*).

Your executive summary is essentially the cover letter to your business plan: its goal is to get the reader to check out your business plan and, hopefully, to set up a meeting. Think of your executive summary as the halfway point between your elevator pitch and your business plan—you have about 2 pages (give or take) to communicate your value proposition and get you to the next stop on your startup journey.

It’s a bit pricier ($30) compared to what I’d think is the next best competitor, the Camelback Groove, which is cheaper yes, but uses a filter that looks like a more traditional Brita (worth testing in a side-by-side I’m sure), but I’ll be completely candid when I say… I love products with a story. And you get stories when you have conversations.

Prior to joining Science, Monahan was co-founder and CEO AlphaBoost, a Facebook advertising reporting software builder. He also co-founded The Comotion Group, which was acquired by Sharethrough and was previously advisor to Wildfire, which Google acquired for $350M.

Digital Family Reunion is exactly what its name implies – a reunion of digital executives young and old who have helped shape Southern California into a leading hub for entrepreneurs. This year’s event returns to its original home at the Skirball Cultural Center on Wednesday, December 11 from 6-10pm. Register with TechZulu promo code DFR54 for a discount here.

We’re a long ways off from actualizing the future, but there’s definitely a lot of work being put into getting us there safely. It’s a huge eco-system of automotive, tech, and regulations; and with anything industry-concept in nature, we understand that it’s tough to give concrete examples of projects in the pipeline.

We live in a generation of startups. The time is ripe for innovation. There was a time my company could not meet payroll the next day and was about to go out of business. Luckily I met with Steve Jobs, who offered to sell my product. It was a success and we made payroll. The difference between success and failure is hair thin.

Imagine it. You’re flipping through Vevo and watching a music video. But first, 30 seconds of commercial. You stare blankly wondering “what’s this a commercial of?” while watching the screen and registering nothing.

Ad/Banner blindness, a talent which we’ve developed rather well as a society: The ability to subconsciously block out commercials WHILE physically watching.