How Entrepreneurs Use Technology to Improve Business Efficiency

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Entrepreneurship is undergoing many technological changes. The rise of powerful new tools for automation and management of business tasks is taking the world by storm, because it lets one entrepreneur accomplish much more with their time than they ever could before. That opens up new possibilities for them in terms of what to do with their business and how long they can run it alone. This is particularly important because more and more businesses are relying on Internet services to function. More use of the Internet translates into better access to customer data, more opportunities for communication with customers, and the potential for automating many aspects of the business.

Collect & Use Customer Data

Automated mailing tools are a major resource for entrepreneurs. For example, one of the most important things an entrepreneur needs to do is collect and use the email addresses of customers and potential customers. That leads to direct access to that audience for targeted mail, such as deal notifications, information about new products, and other content that will add value for the recipient. Once someone is on the email list, they have a connection to you and are more likely to come to you if they need something similar to your offerings. But managing an email list is not easy, especially because it is populated by many different people: new subscribers, old subscribers, regular customers, people who have never bought anything, and so on. Automated mailing tools can send out emails to different classes of people based on their engagement with the business. That can save a lot of time and effort setting up different subdivisions of your subscribers and writing messages for each of them.

Workflow Management

Another approach to technology in entrepreneurship is the workflow and management toolkits that are becoming prevalent in many areas of business. BPM software, or business process management tools, are meant to help business managers see where there are bottlenecks in the workflow or production process of a business and show the manager where things can be improved. There are some obvious applications to entrepreneurship here, especially when you consider businesses with a strong online presence. BPM tools can help an entrepreneur track how production flow works for a product as well as see how customers interact with the brand and the website. This all takes place with a simple dashboard that is easy to read. That saves even more time, because with a single glance the entrepreneur can gather a huge amount of information about the performance of the business. This not only saves them time in gathering the data, but also informs them of the best way to spend their time to improve the business. Time is an entrepreneur’s most precious resource, so anything that can both save time and help the entrepreneur allocate their time more efficiently is a godsend.

The bottom line is that there are now many tools to help entrepreneurs manage their businesses. Most of these are geared towards accomplishing tasks that are important to the business in less time than it would have taken without the tool. These vary in their usefulness depending on exactly which field you are in, but one of the best things about this technological trend is that it has inspired a striking proliferation of tools. There is something for just about every entrepreneur out there. Starting your own business, especially if that business is mostly centered on a website or app, is reaching the point where it does not take much technical background in order to use these sophisticated tools. That is also part of their appeal- no need to be a computing whiz to use them. You just need to find the right software to suit your needs and go. | Images via Shutterstock

Alex Espenson

Alex Espenson is a technology writer with a passion for home automation, tech security, and wearable smart devices.

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