L.A.’s Social Collaboration Work Tool ‘Incentive’ Raises $3.5M Total Seed Funding

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Incentive, the Venice-based enterprise social collaboration tool, takes the pain out of information sharing by consolidating and standardizing existing content, apps and tools into a central location, to declutter workflows. The startup is gaining momentum with $3.5 million in seed round funding – and big name clients like NATO.

All content – whether a wiki, blog, document, IM or video conversation – is centralized, making it accessible by every employee through a simple, intelligent search. Incentive makes collaboration and intelligence-sharing simple and secure by offering airtight data privacy, protection and control of business information. The platform empowers companies and their employees to work, share, communicate and collaborate more effectively and efficiently.

“Platforms where all of a company’s intellectual property and knowledge is stored and shared should be as secure as a bank vault. Unfortunately, data leaks and breaches seem to be happening quite often in the cloud,” said Rickard Hansson, Incentive’s CEO. “Employees want the flexibility and mobility that comes with working with the cloud, but with so much internal data moving through the platform, security is imperative. This is why collaboration platforms need to look at single-tenant deployments, rather than multi-tenant.”

The enterprise collaboration market is forecasted to grow from $47 billion in 2014 to $71 billion in 2019. Incentive is experiencing this firsthand through their own success and rapid growth. Incentive was selected as the only social enterprise collaboration platform in Microsoft Ventures’ Customer Access Program, and will be showcased in the Startup Directory, accessible to Microsoft clients worldwide. Incentive’s recent seed funding confirms that the L.A. startup market is hot hot hot.

Desdemona Bandini

Desdemona Bandini has an extensive background in journalism, advertising, social media marketing and emerging media. She has worked for some of the top newsrooms including KNBC, American Media, and The Los Angeles Times. Her background in advertising and marketing includes working on projects for Microsoft, Intel, GE, America's Top Model, Acclaim Video Games, Universal Pictures, E! Entertainment, and Katalyst Network among others. She recently completed her graduate studies at USC where she developed a start-up research platform for brands and advertisers using social media marketing.

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