SXSW 2010 PanelPicker SoCal Panel List
Aug 17, 2009 • Uncategorized • Efren Toscano
Its that time again! SXSW 2010 PanelPicker just opened up this morning and TechZulu wants you to support your local SoCal Panels this year. These SoCal Panels were put together by local SoCal techies. If your panel is not on this list please leave a comment below and we will add it.
- Alexandra Mokh, GirlGamer.com – Impact of Women in Technology
- Women make up about one third of the Technology demographic, and they play a major role in the fields of marketing, gaming, social media, journalism, advertising/pr, and more. In this panel, we’ll be discussing the influence of women in technology, & how they’ve changed the past, present, and future of it.
- Andrew Lih, USC Annenberg School for Communication – Leaping the Great Firewall of China
- Certain news outlets, NGOs and religious Web sites are blocked in China through systems of advanced technical censorship. Learn how netizens in China circumvent the “Great Firewall” using proxies, browser plugins, HOSTS file hacks, SSH tunnels, VPN, Tor among others. How effective are these in this cat and mouse game?
- Can Wikipedia Survive Popular Success and Community Decline?
- Wikipedia is a top 10 global web site, but editing activity in the encyclopedia “anyone can edit” has steadily fallen since early 2007. Lih will explain the current crisis with research from the Palo Alto Research Center, Wikipedians and academics on the ability to sustain a lasting content creation community.
- Ariel McNichol, www.mEgo.com and Internet Identity Workshop contributor – Avatars and Identity: The Billion Dollar Market
- With internet users investing billions of dollars on virtual goods, will avatars become the universal profile/wallet? Explore current and future trends in how avatars, virtual worlds and real world data are coming together to define a new paradigm in identity. See why the proliferation of mobile internet sets the stage for the avatar revolution.
- Wm. Marc Salsberry, WMS Productions – The Art of Shooting Tech: A Photographic Year in Review
- Rolling Stone had Annie Lebowitz. Look magazine had Richard Avedon. Who is shooting today’s Tech? Today we’ll take a look at the past year with some glimpses beyond and what makes a Tech personality a standout. What constitutes style in New Media and Tech?
- Image is Everything: Photo Tips From the Red Carpet
- In Social Media ‘Image Is Everything.’ As a photographer I’ve met many people in our community who just don’t know how to have their picture taken. I plan to show real world ‘Tips from the Red Carpet’ on how you can help a photographer make you look good.
- Ben Cote, OneRecovery Inc – Can Social Networks Be Good for Your Health?
- The future of health care in this country is moving onto the internet. Between housing medical records online and providing the right wellness tools directly to users, the future of health care is on teh Internet and it puts the power is in your hands. What will this future bring?
- They Tried To Make Me Go To Rehab…Online.
- Addiction is increasing. From drugs and alcohol to gambling and internet addictions, addiction is growing across all demographics. Is the future of treatment and lasting recovery found online? Can a social network of caring and committed people help one another stay in recovery and prevent relapse?
- Espree Devora, The Billionaire Girl – Social Media Essentials: Choosing The Best Platform
- Espree Devora is founder and CEO of ZexSports, the most comprehensive database of US action sports events. Espree is noted for being a leader in interactive content, and has spoken to MBA class at Georgetown University, the business course at the Art Institute in Los Angeles, and “Realizing a Vision” for Vanguard University School of Business and Management. She also writes the blog The Billionaire Girl, where she shares her experiences being an entrepreneur.
- Monetizing Social Media in Action Sports
- How to effectively monetize social media in extreme sports. Discover how to both engage with and monitor your brand across all social platforms.
- Lan Bui, The Bui Brothers – Make $100,000 in One Day with New Media
- Find out exactly how we bought in $147,000 using new media. From conception through execution, we want to share it all with you.
- Doug Campbell, Founder / Mindshare.LA and Lead at Mindshare Labs – Rise of the Labs: From Funtime to Fundtime
- Focuses on the emergence of hacker, designer, builder ‘labs’, that use creative inspiration as the basis to engineer engaging new technologies. First for fun, and then if well orchestrated, to reap the profits. Mindshare Labs has first hand experience, turning bar brainstorms into consulting ammunition for clients like Disney Imagineering.
- Tim Street, 1TimStreet – Where Do You Find Inspiration: Beers, Biking or the Bathroom?
- As creative people we are plagued with new ideas, some good… and some not so much. Where do you get your best ideas and are you able to recreate inspiration by putting yourself in a creative zone.
- Marc Vermut, Fine Point Solutions, Inc. – Practical Digital Anthropology: Getting to Know Your Users
- Most modern analytics attempt to boil complex behaviors down to statistics; but is that the whole story? Are your design decisions informed by actual behaviors, instead of near approximations? We present digital anthropology: practical, high-touch techniques that will give you an edge in understanding what really makes your users tick.
- Kurt Daradics, FreedomSpeaks – Takeing the Friction out of Civic Engagement with Open Government & API’s
- There is a revolution underfoot, and thought leaders in the open government movement invite you to mind share around insights, best practice, and what’s next… Come learn how you can start a bonfire in your town and take hold up over the political process by optimizing with technology. This will be a working session, so come with your notebook ready to rock out with your cause out! C’mon!
- Rahul Sonnad, Geodelic – GPS Enabled Smartphones Will Change How We Live
- With the fastest technological adoption rate known to man, phones with location technology are transforming how businesses and consumers communicate. This new medium browses beyond the Internet and instead navigates the real world, finding what you want, wherever you are. 2010 will be a watershed year for the adoption of this technology and unleashing of this unimaginable world.
- Chris Tolles, Topix – Secrets to Building Thriving Business Through Community
- It seems like every site on the Web is trying to build a community, but most end up building ghost towns instead. Executives from sites with some of the Web’s most engaged users will lay out proven techniques to build and sustain a thriving business through community on the Web.
- Lynn Langit, Microsoft – International Technical Volunteering: Everything You Need to Know
- In this panel, you’ll hear from geeks who’ve ‘been there’ and have ‘done that’ – applied technology to help those who need it most. This panel consists of experienced technologists and volunteers. We’ll share inforamtion about what works and what doesn’t and, most importantly, how you can get started applying your geek brain to help those who need it most.
- Eric Feng, Hulu – Online Video: Feeding a Growing Consumer Behavior
- Online video consumption is a growing consumer behavior which will continue to evolve in the future. But how is this growth nurtured? Hear about Hulu’s path and key challenges to making content accessible in order to drive this rising demand. Also coinciding with its 2nd public anniversary, learn what progress Hulu has made in the online video space.
- Natasha Wescoat, Natasha’s Art Candy – Game Changing IN the Art World: How Social Media is Redefining Creative Business
- Artists, Designers and creative businesses are finding the dynamics of business changing with the integration of the internet in our everyday culture. We will discuss how social media is changing the game in selling and presenting our work, how to reach a wider and more diverse audience, pros and cons of offline vs. online venues and how we can expand our creative brands through social media tools such as streaming video, microblogging, and podcasting.
- Coping with iPhone Co-Dependency
- A gamer, an artist, and a video blogger discuss complete and total dependency on one of the most addictive technological advances of today; iPhone. Tips, tricks, and stories of simultaneous IRL and virtual communication without appearing socially inept.
- Alex Jones, Pluck / Demand Media – Social Sentines: Managing Antisocial Behavior In Online Communities
- Opening your website to the world means opening up to the good, the bad, and the downright ugly of human behavior. Don’t despair when griefers and spammers show up, because we’ve got UX techniques and technical practices learned from communities large and small to help you build a vibrant community.
- Michael Wayne, DECA – Who’s Blowing Smoke Up Your Digital @$$?
- A brief review and guide to the smoke-and-mirrors of digital media, presenting why it doesn’t help anyone when digital media companies engage in smoke-and-mirrors with their unique users/page views/video views in an effort to get advertisers; and an exhortation for some standards to prevent the blowing of smoke, with a proposal for what those standards should be.
- Micki Krimmel, NeighborGoods – Strengthening Local Communities with Social Media
- Social networking tools are all around. Local communities are applying this technology to connect people in the real world. Whether with 140-character TweetUps, MyBarackObama.com mobilizing millions of Americans or location-aware mobile phones connecting neighborhoods in unimaginable ways. How can you use technology to live a more connected and neighborly life?
- Sugar Jones, Ask Sugar Jones – Positive Posts: Blogging for Good
- In blogging, conversations can get ugly. One argument can lead to groups of people taking sides and slinging mud, either in comments or dueling posts. This panel will focus on how we can work towards building a community of diverse thoughts without the need to attack on a personal level.
- Frank Addante, the Rubicon Project – Who’s Nibbling at Your Cookie?
- Consumers are concerned with being tracked too much online and with information being collected for advertising purposes. Yet in the same vein, consumers want to be served with relevant information online. Instead of pointing fingers, let’s discuss how to balance the benefits of data openness with the need for privacy.
- Jay Bushman, The Loose-Fish Project – Thransmedia: It’s The Story, Stupid
- Transmedia is the buzz word for the future of the entertainment industry. But has there been a campaign that has transcended the mechanics of viral marketing to create characters, stories and experiences that lodge themselves in the popular consciousness the same way movies, television and novels do? Where will Transmedia’s rivals to Casablanca, the Great Gatsbsy and All In the Family come from? Find out from writers and designers on the front-lines of the next entertainment revolution.
- Jackie Peters, Heavybag Media – Are Big Brands Ready For Micro-Conversations?
- Campaigns are typically top-down, one-directional, one-to-many crusades designed by the originating party to convince an “audience” that their brand is the best thing since sliced toast. Big brands need to let go of the campaign mentality and learn how to have micro-conversations.
- Greg Cargill, bigMETHOD – Leveraging Social Media to Connect Directly to Your Audience
- Guide through the new media frontier, implementing comprehensive strategies for using innovative tools that lead to definitive success. How editorial content more effective. Reduce current marketing and advertising spend through valuable editorial impressions drastically increasing impact. How to track online impact & ROI of social program.
- Mike Diliberto, MindTouch – Commercial Open Source: Success Stories and Lessons Learned
- Once thought to be an oxymoron, Commercial Open Source vendors have proven that they can offer the best of both worlds; providing value to the community at no cost, while also proving themselves in the enterprise with robust commercial offerings, and, most importantly, a viable business model.
- Dave Panos, Demand Media – Service Journalism 2.0: News You Can Monetize
- While traditional media continues to undergo restructuring efforts, “service journalism” is being redefined online where hungry masses consume the content. Once considered the “junk food” of investigative journalism, this consumer-oriented, evergreen content, which brands have always found appealing, are drawing vertical communities to niche sites that deliver eyeballs and engagement.
- Babette Pepaj, BakeSpace, Inc. – Hooking Up with Hollywood: Riding the Studio’s PR Machine
- nline publishers will learn how to attract and work with film studios and TV networks on promotions that build community and generate serious PR. This panel is for anyone who wants to monetize and publicize their Web site by building relationships with entertainment industry marketers and brand partners.
- Tony Adam, Yahoo! – Social Media Marketing for Your Business
- Learn to look further than Twitter and Facebook when it comes to using social media to help your business succeed on the web. Learn solid strategies, how to measure success, and all the tools you need to succeed in the fastest growing marketing medium on the web.
- Nicole Jordan, the Rubicon Project – Can Marketing & PR Co-Exist Without Competing?
- The business demands of public relations professionals are rapidly expanding but most are ill-prepared to think beyond the media-box and use the art of communications and a holistic approach to truly drive sales and grow business. We’ll discuss how PR needs are evolving and what professionals must learn to not be left behind.
- Andrew Warner, Mixergy – How to Build A Scrappy Startup
- You don’t have to have a fat bankroll to leave a big mark on the world. The founders of Reddit, Dogster, Mixergy and SitePoint give you suggestions for how to build your scrappy startup, based on their entrepreneurial experiences.
- Chuck Longanecker, digital-telepathy – Get Your Digital Alliance On!
- Don’t be the Wal-Mart of web and creative services! Learn how you can hire or form a centrally managed alliance of digital agencies that can be more effective and less expensive.
- Chris Darbro, Flexilis Inc – Can We Handle the Future of Mobile?
- This panel will discuss the current state and importance of mobile devices today. Topics will include but are not limited to: their use and impact on our lives, the data we transmit with them and store on them, the importance of that data, how they have changed our culture, their impact on society and more. We will also discuss the future of the above, including changes in hardware and capabilities, and it’s social effect.
- Sarah Szalavitz, 7 Robot – Why People Work: Changing Incentives in Troubled Times
- Today, as transparency changes the economy and our understanding of value, we are re-thinking how and why we work, and whether work is a reflection of passion, or something you must be paid to do. Can business systems, processes and structures offer greater incentives for participation, efficiency and maybe happiness?
- Social Design: Transforming Storytelling into StorySharing
- Social media, Obama, and the recession have shifted our focus from me to we, from publishing to participation. Where we once told stories to shape values and propel action, this panel explores how to share stories by building communities & offering incentives to do something, or maybe even buy something.
- Evonne Heyning, Amoration – Networked Love, Bonding, Intimacy: Our Interactive Culture Clouds
- Visual mapping of relationship circles: exploring tools for appropriate social technology in conference cultures where work and pleasure meet. Intimate boundaries, mixing business and love and the essentials of compassion in network culture will be explored through interactive visualization Q&A. Fluid dynamics and connections discussed.
- Trina Schwimmer, GamingAngels – Hardcore or Casual: How Do We Describe Gamers?
- The purpose of this panel is to examine the terms we use to describe gamers. Hardcore and casual are old terms to describe gamers, but people that are new to gaming and even people who are long time casual gamers don’t identify themselves as gamers. Do we need a new term that is more welcoming? How vast is the difference between the “hardcore” and “casual” games industries? Do we need a new term that is more welcoming or all encompassing?
- Karen Hartline, Karen Hartline Productions – Rocking Events IRL: From Cyberspace to Meatspace
- Join superstar community organizers to learn how to rock your events IRL (In Real Life). Using Social Media to communicate and collaborate is a start, but face to face in meatspace is king. If you are hosting tweetups, barcamps, conferences, or backyard bbqs, you need to know these insider’s best secrets.
- Daniel Honigman, Weber Shandwick – LifeStreaming: The Next Great Social Media Frontier
- Lifestreaming may be the next great digital trend for companies, news organizations and individuals. We’ll explain how stories can be better told through lifestreams, we’ll show you how lifestreaming can bring together and elevate your existing social media activities, how to “sell” the idea of lifestreaming to your bosses and we’ll sketch a “storystreaming” platform you can use.
- Chris Hanada, Retrofit Films – Web Series 2.0: Big Campaigns on Digital Dollars
- As social media campaigns move to the forefront of the digital space, major brands and advertisers are looking for savvy producers and content creators to help them maximize their ad budgets. Learn from top producers in this new field how to produce fantastic content with digital (read fewer) dollars.
- Christina Gagnier, REALPOLITECH – Get Naked: Online Citizen Deliberative Dialogue
- How can we use available online technology to foster conversations between citizens and government leaders as part of the policymaking process? In what ways can we tie together offline and online engagement, whether a town hall concerning an issue like healthcare or conversation about a local government issue? How can dialogue become a part of Government 2.0, fostering transparency and inclusiveness? Join us to explore!
- KW Low, DreadCentral.com – Zombies, Vampires & Monsters: Forstering Loyal Genre Communities
- The success of horror entertainment is becoming more dependent on niche online communities than the mainstream. This panel explains how to create loyal but vocal genre communities using social media tools. The panelists will also describe how they leveraged their community’s involvement to further along the horror genre.
- Bill Jensen, LA Weekly, Village Voice Media – Tech Scene Smackdown: LA vs. SF vs. NYC vs. Boston vs. Austin
- Presently the online social media space consists of hyper-localized bifurcated tech communities: what is problematic is that many of the more “successful” cool kids are guilty of “being at every single party” and using the scene as a way to “fameball” i.e. gaming it to advance their own popularity instead using it as a platform to advance ideas and exert influence. With great power comes great responsibility – and in line with your vision this panel would bring together figureheads/influencers from each of the 5 nationally prominent tech communities as well as bring up possible conflicts and misconceptions relating to each; that L.A. is full of “fun-employeds,” that New Yorkers are shills for traditional media, that people from S.F. are just Spocks with no social skills or perspective. Rather than just pit influencers against each other, our moderation would highlight the strengths and weaknesses of each and hopefully faciliate a forum for dialogue and cooperation between all members of what is positioned to be global phenomenon in the way people mobilize online and off.
- Mark Horvath, InvisiblePeople.tv – A Conversation About Social Change Throught Social Media
- A few words, a few pictures, a transformative experience. Good stories are three-way – they include the storyteller and the audience both in the experience and transport to a third place, a shared experience, together. Join us for a conversation on how social media can affect real social change!
- Erik Deutsch, ExcelPR Group – Beyond the Hype: Does Your PR Agency “Get” Social Media
- Knowing a few buzzwords or how to get a vanity URL doesn’t make someone a social media expert. Yet many PR pros try to spin such basic knowledge to position themselves as capable of executing hard-core social media strategies. This presentation will teach you how to determine if a PR agency or consultant can really deliver the goods.
