As more and more tech startups launch vying for the attention of both consumers and investors, founders are figuring out which niche to serve and which industry to disrupt. Launching in 2012, Moreboats has been successful in reinventing the market of a mature boating industry.
With her passion and love for sailing, founder and CEO, Anna Islamova, has gotten the approval of the boating industry with the support of many investors due to the success and effectiveness of the company continuing to gain attention and momentum. With a savvy reimagining of the online marketplace and an eye for customizing broker relationships, Moreboats.com is ready to revitalize the boat-selling experience.
Coined as the Cars.com for boats, Moreboats.com uses the pay-per-lead sales model, a concept that has proven successful in many areas. Creating a more innovative way to market the boating industry, brokers are satisfied not having to pay a flat monthly subscription fee, but instead pay for each lead or online introduction made by prospective buyers.
“Pay-per-lead marketing is performance-based, meaning that if we don’t deliver high-quality prospects, we don’t make any money,” says Anna Islamova. “Pay-per-lead also creates trust, because our business goals are in sync with brokers and dealers.”
The technology goals of Moreboats.com underscores the urgency to stay ahead of technology-users, who have high expectations of intuitive design. Founders believe that a clean, streamlined, easy-to-use interface is part of the answer to enticing a youthful demographic. Other forthcoming innovations include a system to help nurture leads into sales, and a cloud-based marketplace that would cut the time for uploading listings to one click of a button.
With financial backing and a mission of “Listening for greatness and leading the boating industry,” Moreboats represents a new marketing model that will create a higher level of effectiveness for brokers and dealers. Islamova says, “I’m enthusiastic about the new possibilities. We can start chasing everything we’ve been envisioning for the boating industry. Now is the time to create and I invite brokers and dealers to join us.”