The next big thing: plista funded by Skype-Investor

Nov 17, 2008 • Uncategorized
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Berlin, November 17th 2008: Just in time for its closed beta roll-out, the German-based pre-launch startup plista, provider of the personalization and recommendation network plista.com, receives funding by renowned investors.

The Draper Investment Company, which made a name for themselves by seed-financing Skype – one of the most successful and disruptive internet startups within the last years – has invested an unknown amount into German-based plista. Furthermore plista was able to close funding through additional renowned investors, such as Swiss-based Peter Schüpbach, who has been active investor in companies such as StudiVZ, Xing and Kyte among others. Alongside his excellent track record, he brings a vast experience and his extensive network into the company.

Dominik Matyka, CEO of plista comments: “We are very happy with the support of our investors. Especially regarding the experience and status they have within our space. The investment of these top-tier investors has strengthened our belief that plista has the potential to become an amazingly revolutionary product. We are looking forward to the cooperation and are convinced that, besides mere financial engagement, the strategic value add of our investors will boost plistas success significantly. The new resources will be deployed to further develop the product and – foremost – for supporting the market entry on all levels.”
plista starts its closed beta test beginning this week. Interested users can download the browser-extension at http://beta.plista.com and register for a closed-beta account.

About plista GmbH

Berlin based plista GmbH provides the first platform/network for a personalized internet. Alongside personalization of existing websites, plista delivers individual recommendations in the areas of content as well as retail in real time. Furthermore a social discovery portal enables for finding and sharing relevant content, products and people. plista works simple (through a browser extension), safe (all data is stored anonymously) and free of charge for a rapidly growing number of German and international websites.

The core engine, which has been developed throughout the last 2 years, is based on enhanced Collaborative Filtering technology and is applicable for internet as well as mobile and VoD applications.  Besides a browser extension, versatile JavaScript widgets and a sophisticated API is available for integration.

The plista network will be open to the public from January 2009. A limited number of beta-accounts are available upon request.

Efren Toscano

Efren Toscano founded TechZulu in the heart of Southern California: Orange County. Focused on providing a platform to showcase all that is happening here in the tech and media space. TechZulu is rapidly growing to be the hub for Southern California technology companies news source. Efren has been chosen as one of LA Weekly's People of 2009 and selected as a Top 20 MostPublic Individuals in Los Angeles in Tech and Biz by NowPublic. He divides his time between San Diego, Orange County, Los Angeles and tech events around the US.

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