Amazon.com’s New Art Marketplace Wants To Make Original Art Accessible To Everyone
Amazon.com’s new Amazon Art, is stocking over 40,000 works of fine art from over 150 prestigious galleries and dealers located around the country, including Paddle8, Holden Luntz and McLoughlin Gallery, Modernbook and Catherine Person.
The pieces are selected from over 4,500 artists, making Amazon Art one of the largest online collections of original and limited edition artwork for purchase directly from galleries and dealers worldwide.
According to Peter Faricy, VP Amazon Marketplace,”We are excited to bring one of the largest selections of fine art direct from galleries to our customers. Amazon Art gives galleries a way to bring their passion and expertise about the artists they represent to our millions of customers. We’re thrilled to bring the excitement and emotional connection of art to our customers.”
With art collections from galleries such as Paddle8, which sells works by internationally renowned artists to benefit the world’s leading non-profits and cultural institutions, Holden Luntz Gallery, McLoughlin Gallery and Modernbook among others in the UK, the Netherlands and Canada, Amazon Art aims at putting original art into the hands of those who love it.
Starting at $200
Launched early this month, the art marketplace is availing fine art from prominent galleries directly to customers at broad range of price points plus easy online access. The store has Folk Art to Impressionism to Modern Art suitable for experienced collectors to first-time art buyers. Customers can browse unique works of art, including photographs from Clifford Ross starting at $200, popular fine art like Andy Warhol’s “Sachiko” for $45,000, historic artwork from Claude Monet including, “L’Enfant a la tasse, portrait de Jean Monet” for $1.45 million and works from iconic artists such as Norman Rockwell’s “Willie Gillis: Package from Home” for $4.85 million.
Original art accessible to everyone
“Our passion is to make original art accessible to everyone. When we first heard the vision for Amazon Art, we knew immediately it was a great fit,” said Jodie and Joshua Steen, Founders of LusterNYC, located in Brooklyn, NY. “I think we’ll begin to see a whole new breed of art collector, and that’s good for everyone-the galleries, artists, and customers.”
To make buyers easily select art, the store has high quality images and detailed information about all the artworks and customers can learn about the work of art, the artist, the provenance and exhibition history and browse additional artworks from the artist or gallery. For example, artist Antoine Rose from Emmanuel Fremin Gallery provides a detailed description for customers interested in his aerial photography. Customers can also narrow search results to meet their tastes by using filters such as subject, style, color, size, price and gallery, enabling them to find favorite artists and discover new ones.
Quick, guided search
The art marketplace is also an opportunity for artists and galleries to connect to more clients and raise their revenue through sales.
Faricy said the deal to share Amazon’s expertise in ecommerce with galleries and dealers looking to expand their reach will enable them to connect with new customers and be able to share their artists and creativity with the world.
Original art accessible to all
“As a small New York gallery, I am so excited for the opportunity to be a part of Amazon Art. My gallery is committed to making original art accessible to all, especially new collectors. Amazon Art gives us an online platform with a breadth and depth unlike any we have had before,” said Lisa Cooper, Owner of Elisa Contemporary Art, located in New York. “We’re thrilled to share our artists and their work with our current clients and help us connect with new ones.”
