Apps

We see it all the time. Everywhere you look. In business meetings, dinner with friends, people strolling on the beach, or parents watching their children in the park— people are attached to their device. It’s a question to ask then, how much are we really LIVING in the very essence of the word? Do we appreciate every single moment of our lives? Hearing the birds chirp? Watching our children grow? Smelling the green grass?

Texting and driving has been taboo for over a decade since the ownership of mobile phones have continuously increased. According to surveys, over 100,000 car accidents a year are caused by a driver texting. Moreover, a recent AT&T Wireless survey suggests that 75% of teens consider it “common” for friends to text while driving.

The AT&T Developer Program and Apigee produced the Mobile App Hackathon in Los Angeles, California. Spearheaded by Alex Donn, the event was designed for both technical and non-technical attendees to build apps over the course of a weekend at Io/La, an incubator/co-work space in the heart of Hollywood. This was a free event boasting prizes for winners of various categories such as cash, gift cards, free month stay at Io/La and many more! Breakfast, lunch and dinner were also provided, as well as snacks and other swag –like t-shirts, posters, markers, water bottles, energy drinks, bags, notebooks, etc.

On Tuesday PayPal acquired card.io, a smartphone credit card scanner.
According to Hill Ferguson, VP Global Product PayPal, card.io will integrate its credit card information capturing technology to PayPal’s mobile wallet. The payment details were not made public.

For those companies looking to venture into the mobile space, there are multiple platforms in market to help accomplish the move. However not all those platforms can provide companies with all tools needed. Appcelerator’s Titanium is the only mobile cloud platform to enable fully native-cross platform, mobile app, hybrid and HTML5 web development, from a single codebase.

If you forget everything else I write about creating an app, remember this: every app needs a hook.

Whether you’re making a geo-location check-in app, a financial transaction tracker or a game of some sort, you need a hook to set you apart from the crowd.

Apps are quickly becoming a ubiquitous part of life. From the phone in your pocket to the television hanging on your wall, apps have penetrated technology and they aren’t going anywhere. Smart technology doesn’t work without clever software to make it useful.