The fitness industry is a huge market that is worth over $24 billion so it comes as no surprise that tech companies have entered the picture. The rise of high-tech fitness has taken the industry by storm with everything from wearable fitness trackers to smart jump ropes. No longer content with an overpriced gym that comes with little to no guidance on how to achieve their goals, people are turning more and more to high tech fitness instead.
Ten years ago wearable technology was a relatively unknown thing. Most people would think of science fiction of some niche prototype device, if they knew about the concept of wearable tech at all. Ask somebody today to describe wearable technology to you, and they’ll probably talk about the latest round of smart watches, or maybe Google Glass.
Remember the popular IBM commercial from back in 2000, where actor Avery Brooks acknowledges the pivotal year as the century turns and questions the availability and absence of flying cars, saying we were promised this futuristic invention, looking around the roadways and stating, “I don’t see any flying cars.”
Smartwatches. Galaxy Gear. iWatch.
Name it, and it’s all over the headlines these days. In the tech world, the hype is on these wearable tech timepieces that function more than just telling the time. Think of having a condensed smartphone right on your wrist, having additional functions such as being able to provide weather information, messaging notifications, and other key functionalities that are unique to each brands.
