Social networking continues to be a superior force in marketing, especially Facebook. According to emarketer.com, Facebook earns 65.5 percent of all social network ad spending worldwide. That was $15.5 billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? Here are a few trends that need to be taken account of and exploited to the best potential for future success.
Wearable IoT World (WIoTW), based in San Francisco and heralded as the world’s first accelerator dedicated to the Internet of Things (IoT), wearables and emerging technologies, today has officially launched the U.S.-Pan Asia IoT Superhighway accelerator in Hong Kong. Closing a round of USD 4.5 million led by Radiant Venture Capital, the accelerator will focus on driving IoT innovation and entrepreneurship in Hong Kong and Asia while pushing forward IoT development globally.
There are many factors to consider when your company is ready to embark upon an acquisition. If you believe your business is valuable to somebody and you want to sell or get acquired by a larger organization there are a few steps you can take to increase your value and negotiate for favorable terms.
rhubarb studios, the Los Angeles-based venture studio that helps entrepreneurs bring their ideas to life, announced that it raised $1 million in seed funding. This money will be used to further grow the studio and amplify resources for [build], rhubarb studios’ three-month immersive coaching program which takes startups from conception to series A.
Launching a new business is exciting, but it doesn’t come with any guarantees. The good news is we know what attributes successful startups tend to have in common: they produce a product or service that meets a specific need, they thrive on the uncertainly of startup culture, and they don’t run out of cash.
Building a company for the purpose of selling it is a proven strategy for a fast payoff. Like any asset, the more attractive a business is to potential acquirers, the more likely it will be purchased. Focusing on the key elements that larger brands examine when they consider an acquisition is crucial for obtaining the best price and for establishing a corporate brand that distinguishes itself from its competitors as a valuable asset. There is a strong argument that can be made for preparing to sell your company from Day 1 by strategically positioning your company in a growth industry where merger and acquisition activity is likely.
500 Startups officially announced their Batch 15. Among them is one of our very own REACH NeXT alumni Mahmee! We were stoked when we partnered with 500 startup for REACH NeXT and now are over the moon that they selected one of our winners. Congrats to the Melissa Hanna and the rest of the Mahmee team!
LA’s startup community is so hot, it is spilling over into Santa Clarita. One weekend, teams of newly formed entrepreneurs and who knows what products or big ideas can happen? Santa Clarita Startup Weekend is a grassroots event, organized by five volunteers who currently live in the Santa Clarita Valley.