Creating Brand Experiences with The Loyalty, Inc.
The future of branding is all about creating an interactive experience, well, basically everywhere. Michael Fiore of boutique, creative agency, The Loyalty, Inc. is pushing this concept in the projects he takes on at his agency. They do more than the traditional agency in that they focus heavily on industrial design. What does all of this exactly mean? According to Fiore, they integrate branding in spaces such as at trade shows, baseball stadiums, and even airports.
One of their projects for Angels Stadium was to create a Budweiser patio that was truly a brand experience. They admit they are not architects and do not design as if they were. They understand the importance of designing from a branded perspective to target the consumer.
Other projects they have worked on include creating a Mattel’s Hot Wheels website for adults and an interactive presentation for the publicity department for Fox Home Video.
The traditional way of marketing is changing and The Loyalty, Inc. is hoping to take it to the next level with branded experiences.
