Analytics and optimization startup, FlxOne, aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically.
With plans to open offices in New York and London next year, FlxOne says its major focus is to empower companies specialized in real-time advertising and help grow with them.
Matthijs Keij, CEO FlxOne, is opportunistic that there is demand from firms around the globe. To him getting data and insight is not the end of it all but just an important first step.
“To maximize return on your advertising dollars, you need to take action upon those insights. While there are many analytics solutions, there is no technology that automatically optimizes performance on both the buy and sell side.”
Cutting edge technology
FlxOne offers its clients more than real-time advertising analysis and cutting edge technology. The team has been in buying and selling media for years and say the future is bright with the increasing move to online from print and broadcast.
True to their expectations, latest research indicates a surge in Internet ad revenues.
According to the IAB Internet Advertising Revenue Report released last month by the Interactive Advertising Bureau (IAB) and prepared by PwC US. The Internet ad revenues surged to a landmark $20.1 billion, representing an 18 percent increase over last year’s first-half ad revenues of $17 billion. The second quarter 2013 internet ad revenues also saw an 18 percent year-over-year increase, reaching $10.3 billion, up from $8.7 billion in Q2 2012.
The report therefore confirms that brands are putting commitment to interactive media. FlxOne’s combination of high-end technology and real-time advertising expertise is therefore important and will help maximize campaign performance according to Ed Stevens, CEO Global Digital Markets.