If there’s one important thing I’ve learned after going on several business (and family) trips in my young adulthood, particularly the ones overseas, it’s the following: there are some devices that I really just needed during our trip. Of course, there are items that are more obvious that you already have with you, such as your laptop, tablet, and anything remotely related to working while on the road. But you knew that already.
Cutting-edge ways to market a brand or product will either leverage a new insight or technology or reformat a classical view in marketing to the 21st century economy. Overall, in today’s economy, businesses demand marketers think beyond the everyday ad and try to think outside the box for ad campaigns.
On November 13th, join us, and Byte into the Future of Now. The evening will be comprised of a variety of gadgets on hand for attendees to experience some of the newest in hardware. Including wearables, gaming, smartphones, home and the car. Workshops with industry thought leaders and a complimentary Food & Beverage mixer.
We live in a world full of creative minds. Some creative ideas come up at random times – say in the shower or while getting a cup of coffee – and other ideas inspired at the office. Companies are constantly looking for the next way to get their brand out there, whether it may be through viral marketing campaign or through simple advertisements, but a marketing agency can only do so much.
The word, “Hacker” automatically instills a sense of fear and mistrust in most people. You might imagine some dark, shadowy nefarious character in a black hat, trenchcoat and possibly donning a Guy Fawkes mask. Whatever your perception may be, an estimated 15,000 attendees showed up for this year’s DefCon 22, an annual event with talks, contests, vendor-booths, charities, workshop training areas and more.
There are a multitude of wearable devices on the market. Health trackers, location devices, smartwatches, etc., etc. However, many of these devices are made for individuals and nothing stands out as a family device. Sync Smartband wants to add another device to the wearable market, but with an emphasis on family, safety, and health.
At the announcement of the new service, venture capitalist Marc Andreessen — an investor in Lyft — went on a Twitter firestorm extolling the virtues of the service. Never one to hold back, Andreessen called Lyft Line “an archetypal example of how Silicon Valley is going straight at the hard problems.”