Over the last couple decades, a culture of casual and conversational written communication has emerged on the Internet through email, instant messaging and now social media. People share their feelings and thoughts openly with friends and sometimes the entire online community through these channels – and marketers have not missed a beat in finding ways to utilize this information.
Machine learning is all about learning from existing data. Researchers in the past were curious how computers could learn and make key insights without explicit programs. What has evolved are systems that have adapted to our needs. For instance, the result of machine learning gives us product recommendations on Amazon as well as movie recommendations on Netflix that are specifically tailored to us.
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If you want to get more loyal visitors, subscribers or customers, the first thing you have to do is successfully engage people on your site. This is referred to as UX or user experience. When visitors arrive at your website, they may a split second decision, usually subconsciously, about whether they’re going to stay there for a while or click away.