We’ll be streaming live everyday from the Indiegogo Tech Cafe to bring you exclusive interviews from the best and brightest at this year’s SXSW. So even if you’re unable to make it out this year, we’ve got you covered.

As you might recall, our first installation of REACH, was back in November and covered disruptive technology in the gaming industry. While gaming shared the stage with other industry tracks for last week’s event: REACH | The Connected Future, it was well represented through the insights of a varied panel of experts, covering a wide range of gaming’s different moving parts.

To get some up to speed, Rap Genius, as a team and company have upheld a reputation as anomalies in the tech world.

Moderated by Sean Arian, VP of Innovation, Sustainability and Emerging Technology @ the LA Chamber of Commerce, this conversation was an inside opportunity to dispel the myths surrounding the Cleantech industry. Collectively, the panel spoke on behalf of the Cleantech industry, standing firm, to state that…

“The road to failure is often paved with good intentions,” famed writer Samuel Johnson might have said.

Today, we have Vince Leung, co-founder and operating CTO of MentorMob. After a successful run through NYC-based Kaplan Edtech accelerator program (powered by Techstars), the team at MentorMob have been gearing up for a 2014 re-launch; same MentorMob name, but as Vince tells us, with a more community-based focus (don’t worry, a little more on that later).

Pushup Social seamlessly integrates a social network into an existing website in minutes. The unique technology adds a bar to the bottom of the site, which opens or closes the social network with a simple click. With this ability, website owners can now build and engage their community, control messaging, user analytics and advertising revenue, while gaining the increased site optimization that comes with keeping users on their website.

The Immunity Project is a nonprofit initiative using a unique combination of crowdfunding and venture capital, along with a novel machine learning approach in devising an HIV vaccine. Since the official YC announcement and launch of their crowdfunding campaign, they’ve successfully raised an initial goal of $482,000; to fund a final immunization experiments before undergoing Phase I clinical studies.

This weekend marks the 12th consecutive Southern California Linux Expo, SCaLE12x. Taking place at the Hilton Los Angeles Airport hotel, the three-day event featuers 85 speakers, over 100 exhibitors and a keynote by Lawrence Lessig.

Meet Nanxi Liu, CEO and a cofounder of Enplug. We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising.