The Six Essential Digital Tools Every Entrepreneur Should Be Using

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Using technology to streamline tasks is essential in business, but with all of the choices for products out there today, which platforms will truly simplify or even automate processes for you? From both the recommendations from peers and through trial and error, I have narrowed it down to what I believe is the essential digital toolbox for any entrepreneur, as follows.

Webflow

With Webflow there is no need to be a developer, although it is helpful to have an understanding of HTML and CSS, it is an excellent website/prototype building tool ideal for designers and entrepreneurs. Webflow is a visual platform; you no longer have to imagine your code coming to life, as you drag and drop, you instantly get visual feedback. Webflow also has automated several of the tedious processes of web development including, click of a button responsive design and one click cloning for pages. You can animate and build your interactions without code and when ready to present your site, you are not stuck with static mockups but instead you can present a fully functional live website.

DiscoverOrg

When developing a sales and marketing strategy who do you reach out to? DiscoverOrg has a team that does the work for you, compiling and verifying a database full of powerful decision makers in IT, Engineering, Product Development, Marketing and Finance. DiscoverOrg updates their database every 90 days, allowing you to get your marketing material to the right people. In March of 2016, DiscoverOrg launched its integration with Salesloft, the next of my recommendations for building and optimizing your marketing and sales strategy.

SalesLoft

SalesLoft is an easy to use web-based tool to help you generate and organize sales leads. SalesLoft sources leads from LinkedIn, organizes them and allows you to email blast prospects and track open rates, click rates, replies and more. SalesLoft also integrates with your existing account lists and goes beyond email, tying into you social media and phone outreach as well. Whether you have an existing sales development team or are just starting up, SalesLoft offers the organization needed in this area in a user-friendly platform with measurable automation.

Foundersuite

Another area that requires a high level of organization for any startup or early-stage company is raising capital. Foundersuite not only gives founders access to tools for planning and accelerating their funding process but a whole suite of tools for building a business from idea upwards. Foundersuite was built on over ten years of experience business consulting, with surveys and tools to test and refine your ideas, corporate documents to help structure your company, tools to monitor your competition, a progress tracker and so much more. If you are an entrepreneur with no experience in building your own business Foundersuite will give you what you need to get your idea off the ground including tools for funding pre-company.

Hootsuite

When it comes to networking and marketing most businesses need a social media presence, the problem is the time that it takes to manage, monitor and engage on multiple platforms. Hootsuite offers a solution through their social media management platform in an easy to use dashboard that allows you to schedule, engage, manage and monitor multiple accounts in one place. Whether you are a social media novice or expert, the Hootsuite University offers instruction at all levels to help you optimize your online presence with their tools.

Crowdfire

Once you are set up on social media, as an early-stage entrepreneur, how do you gain a following? After you reach out to your immediate network, try Crowdfire. Crowdfire is a user-friendly platform that allows you to strategically target new followers on Instagram and Twitter. With a click you can Whitelist accounts you wish to never unfollow and Blacklist accounts that you never want to follow. You can track follower activity and make sure that you are not following inactive accounts while using keywords to find followers with common interests or by location. When you look up other accounts, Crowdfire, provides insight into their followers and who might be interested in your account, allowing you to follow those users who are most likely to follow back.

Kevin Horek

Kevin Horek was born and raised in Edmonton, Alberta, Canada. He is a published author, is working on a radio show and works as a creative director. He has been doing design and front-end development for over 15 years. Worked on web apps, mobile apps and remembers the days when you used to use tables for layout. Wrote a book for Packt Publishing on Zurb’s responsive framework Foundation 5. Worked on projects for BMW, Best Buy, Apple, Adobe, Investors Group, Sprint, Eastlink, ATB, TD, Qantas Airlines, Emirates Airlines, Syngenta, CB Richard Ellis, Grubb&Ellis, Cushman & Wakefield, and Colliers International. His work has won site of the day, best site of the year for Colliers International, and has been published in Hit Parader magazine.

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  • Gloria

    Great list! Lots of handful tools, Kevin.
    I would add one more tool that is absolutely must have for every entrepreneur. This is application for internet monitoring and analyzes called BRAND24 (https://Brand24.com/) which gives instant access to all public mentions on the Internet and allows to track and engage online conversations relevant to your business. Irreplaceable tool for building brand awareness, managing online reputation, customer service, building community, reaching new audience, finding influencers and brand’s ambassadors, and also for getting leads. Multi functional, easy to use, very efficient and powerful tool, really worht trying.

    • Thanks for this, I have never heard of this tool, but I will check it out!

      • Gloria

        Cool! I hope you will fall in love with this tool just like me :)

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