Top Notch Panelists Secured for SMCLA’s “Social Media for B2B”
It is going to be an informative night at the next Social Media Club L.A. (SMCLA) event at CrossCampus, with some major heavy hitters in the B2B industry dropping social strategy secrets. One that you will not want to miss if your business is selling to other businesses, and you are not sure how to utilize the power of social networks to promote your brand.
Lauren Buchman, a SMCLA board member and B2B marketing consultant who organized the event said, “We will be discussing how to promote your business to your customers when your customers are other businesses. One of the reasons we wanted to put this panel on is that there is so much growth in the B2B marketing world.”
Buchman understands that many people dismiss social as having value for B2B, but the studies she has read support that the majority of research being done for these business decisions is happening online and in social media platforms. She believes that people are driven to make purchases emotionally and then defend their decisions rationally, regardless of whether the purchase is personal or on behalf of a company. Social media is all about people.
“Most of the case studies we hear of where they are talking about social media best practices it almost always skews consumer, and there are some rules that are different in the B2B world. The scalability is different; the audience size and audience specificity is different. So when you do a B2B marketing program, you have multiple decision makers and those decision makers have different things that they are concerned about right? So for a company to buy your product you may need sign off from someone in HR, an IT director and a CEO depending on what you are selling. That is a lot more complicated than getting someone to buy your brand of lipstick. There are multiple people making the decisions, and you have to prove the value of your products to the organization to more than one person,” said Buchman.
Buchman said some the key takeaways from the panel will be:
1. How to build and maintain a great company page on LinkedIn
2. How to create relevant and compelling content on Facebook and Twitter
3. How to promote your advertising or public relations agency to potential clients using social media
4. How to identify which platforms (Twitter, Facebook, LinkedIn, Pinterest etc.) work best for your businesses
5. How YouTube channel strategies differ for B2B
Fresh off SXSW the panel will consist of top notch speakers including:
- Rachel Luxemburg, Principal Strategist, Community & Social Media, Adobe
- Stephen Gundee, Enterprise Relationship Manager, LinkedIn
- Erick Brownstein, EVP Marketing Strategy, YTM
- Lauren Buchman, marketing consultant specializing in B2B channel programs
- And moderator, Eric Schwartzman, author of Social Marketing to the Business Customer
Tickets are $10. For more information and to get your tickets, click here.
