Apps & Software

Social networking continues to be a superior force in marketing, especially Facebook. According to emarketer.com, Facebook earns 65.5 percent of all social network ad spending worldwide. That was $15.5 billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? Here are a few trends that need to be taken account of and exploited to the best potential for future success.

Wearable IoT World (WIoTW), based in San Francisco and heralded as the world’s first accelerator dedicated to the Internet of Things (IoT), wearables and emerging technologies, today has officially launched the U.S.-Pan Asia IoT Superhighway accelerator in Hong Kong. Closing a round of USD 4.5 million led by Radiant Venture Capital, the accelerator will focus on driving IoT innovation and entrepreneurship in Hong Kong and Asia while pushing forward IoT development globally.

It’s a known fact that there are more men than women in tech, and those numbers aren’t getting better — in 2013, women held 26 percent of computing jobs in the United States, as opposed to 35 percent in 1990. Women are underrepresented in tech industries, and it has proven difficult to attract them to such a male-dominated industry filled with plenty of stereotypes.

Never has the job of IT professionals been as challenging as it is now. While the technology revolution has produced some remarkable advancements in computing, the higher level of access has come at the price of increased security risks. This is especially true when considering the fact that all interaction now takes place in a cloud-first, mobile-first world.

rhubarb studios, the Los Angeles-based venture studio that helps entrepreneurs bring their ideas to life, announced that it raised $1 million in seed funding. This money will be used to further grow the studio and amplify resources for [build], rhubarb studios’ three-month immersive coaching program which takes startups from conception to series A.

It’s time to make your house work for you. The phrase “home automation” can seem daunting, but you can embrace these new technologies to create a home that heats, cools, lights and secures its residents more efficiently. Don’t let jargon and misconceptions about smart homes scare you off!

Staying on top of the newest innovations in the health care field can be extremely time-consuming. As a professional in the field, your free time is a valuable commodity in scarce supply. So to help you stay current on trends, we have researched the latest developments in health care for the biggest changes you can expect to see in the upcoming year.

Launching a new business is exciting, but it doesn’t come with any guarantees. The good news is we know what attributes successful startups tend to have in common: they produce a product or service that meets a specific need, they thrive on the uncertainly of startup culture, and they don’t run out of cash.

One of the best ways for increase in business development is to create a more responsive web design. This can help people to spend more time on your website, especially if they can have more fun and a more pleasant experience with your product through your website. A great website design simply reflects well on your business and the quality of your service.

Much has been made about the ongoing cloud wars. For those not familiar with the term, the cloud wars refers to the intense competition between public cloud providers as they seek to increase their share of the lucrative and growing cloud market. In fact, to describe the competition as intense is probably an understatement.