Marketing

Do you understand your true business costs? Do you know how much it really costs to run your business? If you don’t really understand your fixed and variable costs, how can you make sure that you are covering them?

In West Hollywood, Los Angeles last night, Werner Herzog’s new documentary, “From One Second to the Next” premiered at the Silver Screen Theater located within MOCA’s Pacific Design Center followed with Q&A from the legendary director himself.

Social media aggregator RebelMouse recently raised $10.25 million in Series A funding led by Oak Investment Partners, SoftBank, Sterling Investment Partners and Michael Lazerow in a move that will help the firm power clients sites to better engage their audiences and nab in more clients.

Marketing tools may change, the way consumers discover products may change, and consumer behaviors may change, but one thing that remains constant is the consumer adoption process. In my years of business, my days in school, and my experience at WeLink, I have learned about numerous companies and how they market their products. I have seen some failures and I have witnessed some successes. What is interesting to me is how important it is for businesses to truly understand the 5 stages of the consumer adoption process and the important role this process plays in creating a successful marketing strategy.

Tonight, in my Facebook feed, (thanks to Micah Baldwin), I came across the Hello Flo video. It is YouTube marketing at its best. Huffington Post is already calling it the “Best Tampon Campaign Ad in the History of the World” and the video only went live yesterday. YESTERDAY. From the time I took a screenshot of the view count for this article, to my fingers clicking away typing these words, the video has already shot up over an additional 300,000 views totaling 1,851,189 views in 2 days.

We’d like to think the successful testing was a result of diligence in our communication and persistence with our test users, but in reality we were just lucky to have the perfect test group. How was the group assembled? To loosely quote Vinny Gambini, did we “voir dire” potential test users to a point we were “more than satisfied”? We wish we could say yes, but the truth is, our test users simply came from our closest network of friends and co-workers

Silicon Valley? That’s so yesterday. Today’s startup innovators come from about six hours south of Silicon Valley. If that’s news to you, here are eleven of Los Angles’ best and brightest. Get to know them now before they become household names.

TechZulu caught up with Kaleio founder & CEO, Jim Riley who promised that Kaleio is giving students or non-executives tools needed to succeed as until now, there hadn’t been a platform for them to directly and professionally network with others within their desired industry.

Google challenged several global brands last year to take their most famous commercials and re-create them as digital campaigns. Execs at Google had imagined that interactive technology would open up new possibilities in advertising, so they decided to prime the pump with Project Re:Brief. The project urged advertisers to come up with ads that weren’t even thinkable, much less possible, in pre-Internet days.

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. Originally intended as an experiment in personal connections, Facebook has turned into a powerhouse platform that can be leveraged by just about any industry you can think of. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.